Freelance Social Media Strategist - Pharma

Elevate Healthcare Marketing is looking for a freelance Social Media Strategist with direct, hands-on experience on regulated prescription pharmaceutical brands. You'll work alongside our strategy, analytics, account, and creative teams to build and evolve social programs for Rx brands across patient and HCP audiences — from channel strategy through MLR-ready execution.

What You'll Do

•       Develop social strategies for patient and HCP audiences that align to brand, business, and engagement KPIs.

•       Assess a brand's competitive social landscape and turn it into channel strategy, content pillars, and measurement recommendations.

•       Advise on page setup, verification, and launch sequencing for Rx brands, and help us navigate unclear or inconsistent platform policies for pharma use cases.

•       Build MLR-ready content workflows: templates, review checkpoints, fair-balance and ISI conventions, AE/product-quality-complaint escalation, and comment moderation.

•       Define a measurement framework that connects native social analytics with GA4 — UTM governance, taxonomy, dashboards, KPI reporting.

•       Support an org-level social playbook covering governance, workflows, escalation, and archiving.

•       Recommend practical AI-assisted workflows for social listening, content tagging, and reporting — within regulatory, privacy, and confidentiality constraints.

This is a hands-on execution role, not a purely advisory one.

Requirements

•       5+ years in social media strategy, including 2–3+ years on prescription pharmaceutical, biologic, or regulated healthcare brands (agency or in-house).

•       Hands-on experience launching or managing Rx brand social properties on Meta, LinkedIn, Instagram, YouTube, or similar.

•       Working fluency in FDA/OPDP promotional rules, fair balance, MLR review, AE/PQC escalation, and patient/HCP audience separation — you're doing this already, not learning it on the job.

•       Comfort working across account, strategy, creative, media, analytics, regulatory, legal, medical, and client stakeholders.

•       Strong writing, documentation, and client-facing presentation skills.

Bonus Points If You Have

•       Existing support or escalation relationships with Meta, LinkedIn, or other platform teams.

•       Built social playbooks, launch checklists, or MLR-ready content systems before.

•       Supported both patient and HCP communities with platform-specific nuance.

•       Used AI tools for social listening, tagging, analytics summaries, or workflow automation.

Benefits

Since this is a freelance position, there will be no benefits.