Forbes Advisor - Senior SEM Specialist / SEM Specialist

About the Role

We are seeking highly skilled Search Engine Marketing (SEM) Specialists who are experts in managing large-scale international paid search campaigns (in USD or UK Pounds). The role requires end-to-end ownership of Google Ads (Search & Display), Bing Ads, and other paid platforms, with a focus on maximizing ROAS through smart bidding strategies, audience targeting, and data-driven optimization.

Roles and Responsibilities

• Plan, manage, and optimize large-scale paid search campaigns across Google Ads, Bing Ads, and other platforms.
• Create and execute keyword strategies, ad copywriting, bidding plans, and A/B testing.
• Monitor campaign performance using Google Ads, Google Analytics, Search Ads 360, and other third-party tracking tools.
• Track and report on KPIs, ROI metrics, and performance trends, delivering actionable insights.
• Collaborate with creative, content, and web teams to improve landing page performance and conversion funnels.
• Implement automation practices and stay updated with the latest SEM trends, algorithm updates, and industry best practices.
• Manage high-budget international campaigns (minimum $80K/month) with strategic and tactical ownership.

Must-Have Skills & Requirements

• Senior SEM Specialist: 6–9 years of experience in SEM and paid search management.
• SEM Specialist: 3–5 years of proven experience in SEM campaign execution, optimization, and analysis for global clients.
• Hands-on expertise with international paid campaigns (USD or UK Pounds – not INR).
• Proficiency with Google Ads bidding strategies like Target CPA, Target ROAS, Maximize Conversions, Manual CPC, etc.
• Advanced skills in Google Ads, Google Analytics, Search Ads 360, and Bing Ads.
• Strong analytical mindset with Excel and reporting knowledge.
• Ability to handle large monthly budgets ($80K+/month) effectively.
• Experience with audience targeting, funnel optimization, and performance-driven strategy