Field Marketing Data Analyst

About the Role

We are looking for a Field Marketing Data Analyst to own the technical tracking, analysis, and reporting of marketing, sales and PR data across regions. This role is highly data-driven and focused on building reliable dashboards, ensuring data accuracy, and translating complex datasets into actionable insights for leadership.

*For this position you are required to attend the Bucharest office 4 days a week (Monday - Thursday), and remote work on Friday.

Job Requirements

• Bachelor’s degree in Data Analytics, Computer Science, Engineering, Marketing Analytics, or a related field.
• Minimum 4 years of experience in a data analyst, marketing analytics, or business intelligence role with a strong understanding of commerce or B2B SaaS industry
• Experience with BI tools (e.g., Looker, Tableau, Power BI).
• Proficient in HubSpot and hands-on experience in marketing automation, data models and marketing platforms (e.g. Zapier, Clay, etc.).
• Familiarity with AI-powered analytics workflows
• Hands-on experience with multi-touch attribution in a B2B context.
• English: Full professional proficiency required.
• Spanish or Portuguese represent an advantage.

Main responsibilities

• Design, implement, and maintain the tracking frameworks for field marketing, digital marketing, sales and PR initiatives.
• Ensure correct data flow and integration across systems (CRM, marketing automation, event platforms, sales tools and PR tools).
• Validate data quality, consistency, and completeness across all reporting sources.
• Measure ABM programme performance at account level: target account coverage, engagement depth across the buying committee, and progression through the funnel.
• Analyze performance across campaigns, events, regions, and channels and identify trends, anomalies, and performance drivers.
• Use AI tools to streamline reporting, automate repetitive analysis, and generate faster, data-driven insights for Sales and Marketing leadership.

Other important expectations

• You are an Entrepreneur and a responsible professional
• You are proactive and are not afraid to share your thoughts and ideas
• You have a strong ability to work and collaborate multifunctionally internally and externally; but at the same time you know how to work independently. 
• You have a strong interest for a multicultural environment;

About VTEX

Benefits

• Health Insurance
• Life insurance
• Meal Voucher
• Gym allowance