FES Cafe & Deserts Brand Manager

FES Cafe & Desserts

Brand Manager

Location: Gurugram

Experience: 3+ Years

Type: Full-time

About FES Café & Desserts
FES Café is building India’s most exciting dessert-forward café brand. Leading with bold
flavors, bigger culture, and unforgettable customer experiences. We're growing fast,
experimenting fearlessly, and looking for people who want to do the same.
If you're a brand hustler who blends strategy with creativity, loves food, and thrives in
culture led marketing, this is your stage.
What You’ll Own

1. Social Media Strategy & Execution
● Lead the overall social media strategy with a pulse on trends, culture, and
storytelling.
● Trend Monitoring - Stay ahead of social media trends, adapting and implementing the
latest strategies to enhance engagement and reach
● Build and manage the social media calendar - topicals, campaigns, new launches,
UGC, collabs.
● Oversee end-to-end content creation with our designers, creators, and café teams.
● Ensure timely and consistent posting with strong execution across platforms.

2. Influencer Marketing & PR
● Build deep relationships with influencers, creators, and lifestyle media.
● Execute buzz worthy campaigns that feel authentic, not transactional.
● Lead PR outreach, get our story heard, and amplify our cafe and D2C brand.

3. Brand Collaborations
● Identify and drive brand collabs that feel culture-first (not just logo swaps).
● From ideation to rollout, you’ll own partnerships that make noise and bring new
audiences.

4. Events & On-ground Activations
● Plan and execute high-impact café events, pop-ups, influencer tastings, and
seasonal campaigns.
● Collaborate with internal ops teams to ensure smooth execution and post-event
buzz.

5. Strategic Marketing to Drive Revenue
● Link brand with business drive footfall, trials, and online sales through clever
marketing.
● Use data and insight to plan smarter campaigns across digital and physical
touchpoints.

6. Brand Calendar Ownership
● Maintain and align the master brand calendar: launches, collabs, seasonals, social,
and events.
● Ensure visibility and clarity across teams with clear planning and execution
timelines.

Who You Are
1. Experience: 4–5 years in brand or content marketing
2. Influencer & PR: Proven ability to lead influencer and PR campaigns
3. Campaign Ownership: Hands-on with end-to-end campaign execution
4. Social Media: Strong grasp of social strategy and content planning
5. Team Management: Comfortable managing creators, agencies, and internal teams
6. Execution: Skilled in project and time management
7. Industry Exposure: Experience in F&B or D2C brands (preferred)