Federal Marketing Principal Specialist (Hybrid Remote: McLean, VA/DC Area)

US Until 8/25/2026 First posted June 26, 2026 Last posted June 26, 2026
Job description
Maximus is seeking a strategic and results-oriented Federal Marketing Principal Specialist to lead integrated marketing initiatives supporting our Federal Markets: Defense, Civilian, Federal Healthcare, National Security, and Space Sector business. This highly visible role serves as a critical partner to business development, capture, and growth leaders by developing and executing targeted marketing strategies that drive market awareness, customer engagement, and pipeline growth across federal agencies and mission-focused organizations. The Federal Marketing Principal Specialist will translate complex technical capabilities into compelling, mission-relevant messaging and value propositions that resonate with government decision-makers and acquisition stakeholders. This individual will leverage deep knowledge of the federal defense marketplace, Department of Defense (DoD) priorities, acquisition processes, budget cycles, and emerging industry trends to develop impactful campaigns, sales enablement programs, executive communications, and customer engagement experiences. The Federal Marketing Principal Specialist will translate complex technical capabilities into compelling, mission-relevant messaging and value propositions that resonate with government decision-makers and acquisition stakeholders. This individual will leverage deep knowledge of the federal defense marketplace, Department of Defense (DoD) priorities, acquisition processes, budget cycles, and emerging industry trends to develop impactful campaigns, sales enablement programs, executive communications, and customer engagement experiences. Traveling to the corporate headquarters: Tysons, VA on an as needed weekly basis
About this role

Summary

Lead federal marketing initiatives, develop messaging, campaigns, and engagement strategies for government clients

Job title

Federal Marketing Principal Specialist

Experience level

senior level

Industry

federal defense/markets

Location requirements

Remote work in US, some travel to Virginia

Salary

Not specified

Management role

No

Skills & keywords

Required skills

marketing strategygovernment communicationcampaign developmentfederal defense

Preferred skills

None specified

Specializations

federal defensemarketing strategygovernment communicationcampaign development
Locations

Structured locations inferred from the posting.

McLean, VA, USA

Hybrid City