Facebook Video Ads Specialist (Recruitment Agency)

We are seeking a creative and data-driven Facebook Video Ads Specialist to manage and execute high-converting video ad campaigns tailored to attract job seekers and clients to our recruitment agency. The ideal candidate has a strong understanding of the recruitment funnel and knows how to capture attention quickly through engaging video content and strategic ad placements.

Key Responsibilities:

• Plan, design, and launch video ad campaigns on Facebook and Meta platforms targeting both job candidates and client leads
• Write compelling ad copy and video scripts optimized for conversions
• Create or repurpose short-form video content (UGC, testimonials, reels, etc.) that aligns with our agency’s goals
• Optimize campaigns based on performance metrics (CTR, CPC, CPL, ROAS, etc.)
• Set up audience targeting using Facebook Ads Manager (including retargeting, lookalikes, and custom audiences)
• Conduct A/B testing on creatives, placements, and audience segments
• Monitor and report weekly on campaign performance with actionable recommendations
• Stay up to date with trends in recruitment advertising, social video, and Meta algorithms

Qualifications:

• Proven experience running successful Facebook video ad campaigns
• Proficiency in Meta Ads Manager
• Strong video editing skills using tools like Canva, CapCut, Adobe Premiere, or similar
• Excellent copywriting and storytelling abilities
• Strong understanding of recruitment marketing or lead generation strategies
• Ability to work independently, meet deadlines, and adapt quickly to feedback

Preferred:

• Experience running ads specifically for recruitment agencies, staffing firms, or job boards
• Familiarity with tracking tools (Meta Pixel, UTM tags, Google Analytics)
• Graphic design background is a plus

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their relevant experience and qualifications to [email protected] with the subject line "FB VA Specialist Application”. PLEASE ATTACH THE LINK OR SHORT VIDEO INTRODUCTION OF YOURSELF HIGHLIGHTING YOUR EXPERTISE AND EXPERIENCE.