Facebook Ads Specialist

GrowthAssistant is looking for a Facebook Ads Specialist for our growth marketing team in the US. This teammate helps launch and optimize Meta ad campaigns, using A/B testing and data analysis to improve performance. Track key metrics, report on results, and address challenges proactively. Create detailed reports and collaborate on new ad content and channels with cross-functional teams.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career. 

 

The Benefits

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance Card

 

The Role

• Develop, implement, and optimize paid social media campaigns on platforms such as Facebook, Instagram, LinkedIn, TikTok, Twitter, and others.
• Create, manage, and allocate advertising budgets effectively to maximize ROI ($7-10K daily, max is $35K/daily).
• Conduct A/B testing on ad creatives, copy, and targeting strategies.
• Monitor and analyze campaign performance, providing insights and recommendations for improvement.
• Collaborate with the creative team to develop engaging ad content, including graphics, videos, and copy.
• Stay up to date with industry trends, platform updates, and best practices in paid social media.
• Utilize audience segmentation and retargeting strategies to enhance campaign effectiveness.
• Generate and present reports on key performance metrics, identifying areas for optimization.
• Work closely with other marketing team members to align paid social media efforts with broader marketing strategies.
• Manage relationships with advertising platform representatives and external vendors.

Must Have:

• 2+ years of Facebook, TikTok are prio ( nice to have Reddit, LinkedIn, and Snapchat paid social ) media management experience
• 1+ years experience with organic social management
• Working / navigational knowledge of Looker Studio (basic knowledge or any analytics background)
• Intermediate Excel / Sheets capabilities
• Great verbal and written English communication skills
• Experience with Twitter, FB, and Linkedin preferred
• Ability to work EST​​​​​​​

Nice to Have:

• Experience using Canva (or similar tool) for quick designs to support social activities
• Familiarity with Slack and Gmail for internal comms​​​​​​​

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow and take on more responsibilities along the way. Join our team now!