Executive Marketing

As a family-run, high-tech company with nearly 19,000 employees at 71 locations worldwide, we are looking for forward thinkers with unconventional ideas and drive to join our team. Our company culture, which values collaboration and mutual trust, creates the ideal framework for boldly trying new things and questioning the status quo. Our technologies inspire people to develop and produce things that are currently unimaginable. Whether lasers, machine tools, EUV or electronics - TRUMPF is building technological worlds for future generations. Are you ready for new challenges?

Position - Executive Marketing (Contingent Role) Hinjewadi, Pune

Education

• MBA/equivalent preferred; technical background (Mechanical/Manufacturing Engineering) a plus.

Executive – Marketing, executes TRUMPF India's annual marketing plan to build thought leadership, brand visibility, demand generation and accelerate sales pipeline growth across sheet metal, laser technology and electronics segments and thereby supporting growth strategy for TIN operations. Focus is on Execution of the “Planned Activities” and “Compliance” within Marketing and BD program. The role includes disciplined and structured processes implementation of the TIN marketing programs in the Financial Year. It would be pan India activity including exhibitions, seminars, social media channels, mass emails and PRs etc. It would have to have clarity of theme, design compliance, promotions and branding to meet the objective. The role necessitates communication with HQ in Germany from content matter, quality and compliance perspective.

This will be pivotal activity for delivering the program planned with focus on KPI and within the budget. The position would be required to bring new and out of the box ideas for customer mobilization, engagement and endearment. It would also be required to be catalyst for all the commercial programs planned in the financial year in close coordination with respective stake holders.

It is expected that candidate is brand aware, events execution aware, customer focused, creative, and resourceful in his/her approach while executing daily duties and dealing with internal and external customers and suppliers.

Overall Responsibilities

 Execute Annual Marketing Plan

Deliver all planned marketing activities (exhibitions, seminars, social media, mass email and  PR campaigns) on schedule, on budget, and aligned to corporate design standards and HQ compliance requirements.

• % of planned activities executed on time
• Budget variance (actual vs. approved)
• HQ compliance sign-off rate

Build Thought Leadership & Brand Visibility

Establish TRUMPF India as trusted brand via industry publications, webinars, customer success stories, PR, and executive visibility across sheet metal, laser technology, and electronics segments.

• # of published articles/PR placements per quarter
• Thought leadership engagement metrics (views, shares, leads)
• Brand awareness lift (baseline vs. tracking)
• # of media mentions/coverage
• #webinars/annum
• #Customer success stories/annum

Execute data cleansing and maintenance of MarCom relevant data in C4C:

Maintain data hygiene in C4C for Prospects enabling effective use of customer touchpoints for engagement and targeted marketing activities.

• % of accurate data
• Obtaining and maintenance of Consent forms from customers for Marketing permissions

Manage Customer Touchpoints & Digital Presence Maintain website (Typo3), social media channels, WhatsApp campaigns, mass email marketing.

• # of webpages created
• # of customer success stories published on website
• % of open rates of emails

Specific Responsibilities

Support in execution of Trade Fairs

• Coordination with event organizer and booth graphics
• PRF processing
• Promotion

• KPI1 Promotion
• KPI2 Lead/event
• KPI3 Cost/Lead

Media

• Collaboration with Industry Associations for Seminars and media release (e.g. VDMA, IMTMA, ARAI)
• Qualification of Periodicals for the Ad placement/Article placement
• Leadership articles and market presence

• KPI1 AD placement/Q
• KPI2 Article& Interview/Q
• KPI3 Articles/Y

Social Media and Digital Campaigns

• Creating content for social media channels
• Increasing followers
• Designing and executing campaigns

• KPI1 No of posts/month
• KPI2 No of followers/Y

Sales Enablement

• Success Story together with ASM
• Leads generation through campaigns

• KPI1 No of success stories/Y
• KPI2 No of leads/Q

Content Writing (blogs, newsletter, case

studies, web copy)

Intermediate–Advanced

Builds thought leadership; supports lead generation campaigns

Graphic Design & Visual Content

(Canva, Adobe basics; social media

visuals)

Intermediate

Executes social media, email, event collateral within brand guidelines

Video Editing (short-form videos for

YouTube, LinkedIn, WhatsApp)

Basic–Intermediate

Growing channel for B2B engagement; supports digital-first strategy

CRM & Marketing Automation (SAP C4C,

email platforms, lead workflows)

Intermediate

Core to sales enablement; data hygiene; reporting

English Language (written

communication)

Intermediate–Advanced

Compliance signoffs; content creation and approvals

AI Proficiency in using tools based on

ChatGPT and Claude etc. LLMs for Prompt

Engineering, content generation, Data

Synthesis and Insights, Email & Campaign

optimization, Research, Video scripting and

Storyboard Generation etc.

Intermediate

To boost overall efficiency of marketing function

Travel and Mobility

• Travel: Willing to travel 10-15% for tradeshows and customer events.