Email Marketing Specialist (f/m/div)

Are you passionate about digital marketing and email marketing automation? Do you have experience in building campaign landing pages and forms, with a strong understanding of customer journeys, and good reporting skills? If so, then this position is for you! Apply now and become part of our team in Porto as an Email Marketing Specialist.

Job Description
As an Email Marketing Specialist, you will focus on designing, implementing, and reporting on email programs and campaigns using specialized marketing automation software, such as Eloqua and/or Salesforce Marketing Cloud.

In your new role you will:

• Design, implement, and report on email programs and campaigns using marketing automation software (Eloqua, Salesforce Marketing Cloud, or similar)
• Develop and execute time-sensitive campaigns for webinars and events, as well as permanent email journeys
• Build campaign landing pages and forms to support email campaigns
• Create and manage email templates, workflows, and automation rules
• Analyze and report on email campaign performance using Excel, Eloqua and Tableau
• Monitor key performance indicators (KPIs) to measure campaign success and suggest recommendations on how to improve performance
• Optimize email programs to increase conversion rates
• Develop and maintain dashboards to visualize campaign performance using Eloqua and Tableau
• Collaborate with cross-functional teams to align email campaigns with overall marketing strategy
• Stay up-to-date with industry trends and best practices in email marketing automation

Your Profile
As a true team player, you cooperate across boundaries, appreciate the contributions of other team members, and respect their different attitudes and points of view. At the same time, you have a clear understanding of how innovative digital marketing solutions contribute to the company’s success. To achieve the best results, you establish lasting relationships with stakeholders, listen actively to their needs, and translate them into effective marketing solutions.

You are best equipped for this task if you have:

• A Bachelor’s degree in Marketing, Communications, or similar field of studies
• At least 1 year of experience in digital marketing, with a strong focus on email marketing automation
• Proven experience with marketing automation software, such as Eloqua, Salesforce Marketing Cloud, or similar
• Experience with building campaign landing pages and forms
• Strong understanding of customer journeys and email marketing strategies
• Strong analytical and reporting skills, with experience using Excel, Eloqua, and/or Tableau
• Excellent communication and presentation skills, with experience using PowerPoint
• Fluency in English (mandatory)

It would be an advantage if you have:

• Knowledge of Google Analytics
• Experience with HTML and CSS
• Knowledge of SQL and data analysis
• Experience with other marketing automation software (e.g. Marketo, Pardot)
• Certification in email marketing or marketing automation (e.g. Eloqua, Salesforce) is nice to have

Please send us your CV in English. 



Contact:
    Rita Costa , LinkedIn

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- Welcome to Infineon Technologies Business Solutions in Porto! -
Infineon Technologies Business Solutions is a vibrant global hub, driven by diverse talents and an operational culture of excellence, in a privileged geographic location. The team of more than 25 nationalities works together in a dynamic, diverse and inclusive environment. We lead innovation and digital transformation, shaping the future of Infineon Technologies. At the heart of everything we do, people matter most. Our ultimate goal is to craft a unique experience for both our customers and employees.
At our site you will find a range of diverse teams that have built a reputation for delivering high-quality services for all Infineon in Finance, Procurement, Human Resources, IT, Audit, Legal, Compliance, Business Continuity and Sustainability, Cyber Security, Communication, Corporate Supply Chain Logistics and Sales & Marketing. Porto is a powerhouse of ideas and solutions, a key player in the global company’s puzzle, delivering specialized services and innovative solutions.

Together, Infineon Technologies Business Solutions will continue to shape the future, driving innovation and excellence for years to come.

We are on a journey to create the best Infineon for everyone.
This means we embrace diversity and inclusion and welcome everyone for who they are. At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities. We base our recruiting decisions on the applicant´s experience and skills. Learn more about our various contact channels.
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