E-Commerce Manager: Paid Search (Performance Marketing)

DNAM Brands

Apply to this job
Beverly Hills on site Until 9/6/2026 3+ years exp First posted July 8, 2026 Last posted July 8, 2026
Job description
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to expand, we are seeking a highly analytical, results-oriented E-Commerce Manager to oversee the daily execution, optimization, and growth of our digital commerce business across multiple brands.

Reporting to the E-Commerce Senior Manager, this role is responsible for managing Shopify Plus storefronts, digital merchandising, website performance, product launches, conversion optimization, and cross-functional e-commerce initiatives. The ideal candidate is both strategic and hands-on, with a passion for creating exceptional online shopping experiences while driving revenue growth through data-driven decision-making.

Responsibilities

    E-Commerce Operations

    • Manage the daily operations of Shopify Plus websites across the DNAM Brands portfolio
    • Execute product launches, seasonal collections, pricing updates, promotions, inventory visibility, and merchandising initiatives
    • Maintain accurate product data, imagery, descriptions, collections, and website content
    • Ensure all e-commerce content, promotions, and merchandising updates are launched accurately and on schedule
    • Conduct ongoing quality assurance testing to ensure a seamless customer experience across desktop and mobile devices

      • Digital Merchandising & Customer Experience

      • Optimize navigation, collections, search, filtering, category pages, and product detail pages (PDPs)
      • Improve product discovery, cross-selling, upselling, and merchandising strategies to increase conversion rate and average order value
      • Partner with Creative and Marketing teams to ensure brand consistency and compelling customer experiences across all digital touchpoints
      • Monitor customer behavior and identify opportunities to reduce friction throughout the online shopping journey

        • Performance Marketing Collaboration

        • Partner closely with Marketing to support customer acquisition initiatives across:
          • Google Ads
          • Meta
          • TikTok
          • WhatNot
          • Instagram
          • Pinterest
          • Email & SMS Marketing
          • Affiliate Marketing
          • Coordinate landing page creation, promotional campaigns, merchandising updates, and onsite content to maximize campaign performance
          • Support paid search and paid social initiatives by ensuring website readiness and optimal customer experiences

            • Analytics & Reporting

            • Monitor daily ecommerce performance including:
              • Revenue
              • Traffic
              • Conversion Rate
              • Average Order Value (AOV)
              • Units Per Transaction (UPT)
              • Customer Acquisition Cost (CAC)
              • Customer Lifetime Value (LTV)
              • Analyze website performance using Shopify Analytics, Google Analytics 4 (GA4), and other reporting tools
              • Prepare weekly and monthly performance reports with recommendations for optimization
              • Identify trends and opportunities to improve profitability and customer retention

                • Shopify & Digital Technology

                • Administer Shopify Plus backend, including themes, apps, integrations, collections, promotions, and merchandising configurations
                • Coordinate website enhancements and technical improvements with external development partners
                • Assist in testing new functionality, integrations, and digital tools before deployment
                • Support implementation of AI-powered ecommerce solutions including personalization, intelligent search, product recommendations, and merchandising automation
                • Help optimize website performance for SEO, AI-powered search, and emerging digital commerce technologies

                  • Social Commerce

                  • Support product merchandising and promotional execution across TikTok Shop, WhatNot and future social commerce platforms
                  • Ensure inventory synchronization and product catalog accuracy across all sales channels
                  • Coordinate promotional calendars between e-commerce and social commerce initiatives

                    • Cross-Functional Collaboration

                    • Partner with Marketing, Operations, Customer Service, Creative, Inventory Planning, Finance, and Production teams to support business objectives
                    • Coordinate product launches, inventory availability, promotions, and campaign execution.
                    • Work with Customer Service to identify customer feedback and implement website improvements that enhance the overall shopping experience

                      • Continuous Optimization

                      • Support conversion rate optimization initiatives through A/B testing, merchandising improvements, landing page optimization, and customer journey enhancements
                      • Stay current with Shopify updates, e-commerce trends, AI innovations, and evolving consumer shopping behaviors
                      • Recommend process improvements, new technologies, and best practices that improve operational efficiency and drive scalable growth

Qualifications

    • Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field
    • 3–5+ years of experience managing e-commerce operations within a fashion, lifestyle, beauty, or consumer products company
    • Hands-on experience managing Shopify or Shopify Plus storefronts
    • Strong understanding of e-commerce merchandising, product launches, promotions, and website operations
    • Experience working with:
      • Shopify Plus
      • Google Analytics 4 (GA4)
      • Google Tag Manager
      • Meta Commerce Manager
      • TikTok Shop
      • Klaviyo or similar email marketing platforms
      • SEO best practices
      • Strong understanding of ecommerce performance metrics including:
        • Conversion Rate
        • AOV
        • Revenue
        • CAC
        • LTV
        • Return on Ad Spend (ROAS)
        • Advanced analytical skills with proficiency in Excel or Google Sheets
        • Excellent organizational, communication, and project management skills
        • Ability to manage multiple priorities in a fast-paced, entrepreneurial environment
        • Self-starter with strong attention to detail and a passion for digital commerce
About this role

Summary

Manage Shopify stores, optimize digital campaigns, analyze performance, and enhance customer experience.

Job title

E-Commerce Manager: Paid Search (Performance Marketing)

Experience level

3-5+ years

Minimum experience

3+ years exp

Industry

fashion

Location requirements

Beverly Hills; remote work not specified.

Salary

Not specified

Management role

No

Skills & keywords

Required skills

shopify plusgoogle analytics 4google tag managermeta commerce managerseo

Preferred skills

kleviyotiktok shopsocial commerceperformance marketingconversion rate optimization

Specializations

e-commercedigital merchandisingperformance marketingshopifyanalytics
Locations

Structured locations inferred from the posting.

Beverly Hills, CA, USA

On-site City
Related searches