DTC Social Media & Growth Lead

Social Media Manager

Why this role is awesome

- Global Impact: Lead the organic content strategy for a massive, market-leading global consumer brand and direct-to-consumer (DTC) media network.
- Zero Red Tape: Work directly with the Chief Growth Officer and the Founder. Enjoy fast, creative execution without slow corporate approval chains.
- Total Autonomy: Complete creative ownership to run bold experiments, launch new channels, and build our content playbook from scratch.

The Mission

We are moving beyond simple "brand awareness" and pretty aesthetics. Your mission is to transform our massive organic reach into a powerful engine that drives real leads and revenue.

What you’ll do

- Create & Execute (60% Strategy / 40% Doing): Build and scale short-form video frameworks across TikTok, Instagram, YouTube Shorts, LinkedIn, and Facebook.
- Own the Funnel: Directly responsible for Organic Reach, Lead Volume, and Attributed Revenue.
- Bridge the Gap: Translate fast-paced feedback from leadership into clear, actionable steps for creators and media partners.
- Work Smarter: Audit production pipelines and introduce AI tools and automation to help the team move faster and create more.
- Lead the Team: Guide, mentor, and align a small, highly capable internal team of strategists and an external network of contractors.

Who you are (Must-Haves)

- 5+ Years of Experience: Proven track record in high-impact social media or growth content strategy, including at least 2 years of managing a team.
- Western Market Savvy: Deep understanding of psychology, copywriting, and video hooks that grab audiences and convert viewers in the US, UK, and Europe.
- Hands-on DNA: Comfortable getting into the details—rewriting scripts, tweaking hooks, and diving deep into platform data alongside your team.
- Funnel Mastery: Strong grasp of algorithms and user behavior, with the ability to turn casual viewers into qualified leads.

Team, Culture & Perks

- Report to: Chief Growth Officer / CMO.
- Manage: 2 internal strategists plus external creators and agency vendors.
- Environment: Fast-paced, high-energy, and growth-focused.
- Location: Kuala Lumpur, Malaysia.
- Hybrid Setup: Only 2 days in the office per week (Tuesday & Thursday).

Important Note: You must already have the legal right to work in Malaysia. We cannot provide employment passes, work visas, or relocation assistance for this role.

How to Apply

- Click Apply and submit your CV or LinkedIn profile (whichever you prefer).
- Want to chat first? Our recruiter is happy to share more details before you apply.