DTC Manager
Vesync
Apply to this job-
Own one of the three core growth engines for the Americas business — with real P&L accountability
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Build a consumer relationship system on top of a Global platform that handles the infrastructure — focus on growth, not tooling
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Lead category-building brands (Levoit, Cosori) with strong NPS and genuine consumer loyalty
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Operate in a company that has made the commitment to shift from channel thinking to consumer thinking — with executive alignment and organisational structure to back it
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Direct access to senior leadership and cross-functional resources across a 1,000-person global organization
What you bring to the role:
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Execute lifecycle programs: welcome, onboarding, cart abandonment, replenishment, win-back, and promotional campaigns
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Monitor cohort performance (30/60/90 day retention, repeat purchase rate, AOV) and identify optimization opportunities
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Implement segmentation strategies defined by leadership using CRM/CDP tools
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Run A/B tests across lifecycle touchpoints and site experiences
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Support VIP/member program execution and engagement tactics
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Execute promotional calendar, pricing, and merchandising strategies
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Monitor daily/weekly revenue performance and identify drivers of variance
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Partner with paid media and IMC teams to align acquisition with lifecycle conversion readiness
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Optimize conversion funnel performance (landing pages, PDPs, checkout)
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Support forecasting inputs and performance tracking against targets
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Serve as the US regional DTC lead to coordinate execution across IMC, PCT, Data, and Operations
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Ensure readiness for campaign launches and lifecycle initiatives
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Identify and escalate blockers impacting delivery timelines or performance
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Participate in weekly growth cadences and sprint rituals
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Execute campaigns and journeys within CRM/CDP platforms
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Activate defined audience segments and lifecycle triggers
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Monitor campaign performance and surface insights for optimization
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Provide feedback on platform usability and data gaps
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Maintain dashboards and reporting for lifecycle and DTC KPIs
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Track performance against KPI targets and flag risks early
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Support weekly, monthly, and quarterly business reviews
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Ensure documentation of test results, learnings, and playbooks
What you bring to the role:
- 5-8 years in DTC, eCommerce, or digital commerce
- Strong experience executing lifecycle programs, campaigns, and site optimization that drive measurable results
- Working knowledge of revenue drivers, conversion funnels, and CAC/LTV fundamentals
- Hands-on experience with retention programs, managed cohort retention curves, CRM campaigns, and cohort metrics - can speak to what drove 90-day repeat rate changes
- Has delivered growth outcomes requiring coordination across product, data, brand, and operations — without owning all those teams
Location:
- This is an on-site, office-based role in Tustin, CA.
Salary:
- Starting at $110K
Perks and Benefits:
- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
Summary
Manage consumer lifecycle programs, optimize campaigns, and coordinate cross-functional ecommerce efforts.
Job title
DTC Manager
Experience level
5-8 years
Minimum experience
5+ years exp
Industry
health & wellness
Location requirements
on-site in Tustin, CA; no remote work
Salary
$110k+
Management role
No
Required skills
Preferred skills
Specializations
Structured locations inferred from the posting.
Tustin, CA, USA