Director, Regional Direct Sales
Milwaukee, us on site Until 8/21/2026 First posted February 25, 2026 Last posted February 25, 2026
Job description
Spectrum
The Spectrum Direct Sales Director is responsible for coordinating the activities of the Direct Sales Department for the assigned region, helping to meet and exceed budgeted sales goals. Develop and implement sales plans to support Company objectives for optimum market penetrations at rates consistent with short and long term business goals. Responsible for the development, oversight and execution of effective sales strategies and tactics to grow Spectrum’s customer base.
MAJOR DUTIES AND RESPONSIBILITIES
Guide Senior Sales Managers, Sales Managers, and Sales Supervisors in the development of customer and sales strategies.
Develop sales plans designed to meet or exceed customer growth and revenue projections.
Communicate overall plan, strategy, and matrix requirements to field personnel; monitor and evaluate results.
Assist in the preparation of the annual budget and quarterly forecast.
Help recruit, interview, hire, train and guide Direct Sales staff, while communicating with sales staff all current market offers.
Handle territory assignments for residential and MDU Relationship Executives.
Handle personnel issues, including performance appraisals, coaching, and safety training.
Help develop Spectrum’s training curriculum and sales strategy.
Perform other duties as requested by supervisor.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Education
Bachelor's degree in marketing or related field, or equivalent experience
MBA is preferred
Related Work Experience
5 years: Sales experience
15 years: Management experience
5 years: CATV experience
Certifications and/or Licenses
Valid driver’s license, satisfactory driving record within Company required standards and auto insurance
PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge
Knowledge of cable television products and services
WORKING CONDITIONS
Office environment
Travel as required
MAJOR DUTIES AND RESPONSIBILITIES
Guide Senior Sales Managers, Sales Managers, and Sales Supervisors in the development of customer and sales strategies.
Develop sales plans designed to meet or exceed customer growth and revenue projections.
Communicate overall plan, strategy, and matrix requirements to field personnel; monitor and evaluate results.
Assist in the preparation of the annual budget and quarterly forecast.
Help recruit, interview, hire, train and guide Direct Sales staff, while communicating with sales staff all current market offers.
Handle territory assignments for residential and MDU Relationship Executives.
Handle personnel issues, including performance appraisals, coaching, and safety training.
Help develop Spectrum’s training curriculum and sales strategy.
Perform other duties as requested by supervisor.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
- Ability to read, write and speak the English language to communicate with employees, customers, suppliers, in person, on the phone, and by written communications in a clear, straight-forward, and professional manner
- Knowledge of direct sales strategies
- Ability to prioritize and organize effectively
- Ability to supervise and motivate others
- Ability to handle multiple projects and tasks
- Ability to maintain confidentiality
- Ability to use personal computer and software applications (i.e. word processing, spreadsheet, etc.)
Education
Bachelor's degree in marketing or related field, or equivalent experience
MBA is preferred
Related Work Experience
5 years: Sales experience
15 years: Management experience
5 years: CATV experience
Certifications and/or Licenses
Valid driver’s license, satisfactory driving record within Company required standards and auto insurance
PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge
Knowledge of cable television products and services
WORKING CONDITIONS
Office environment
Travel as required
About this role
Summary
Lead direct sales team, develop sales plans, manage personnel and meet sales targets
Job title
Director, Regional Direct Sales
Experience level
15+ years
Industry
telecommunications
Location requirements
Milwaukee, US; remote work not specified
Salary
Not specified
Management role
Yes
Skills & keywords
Required skills
sales strategiesmanage teamscommunicationorganizationconfidentialitycomputer skills
Preferred skills
cable televisionsales training
Specializations
direct salessales strategyteam managementcable television
Locations
Structured locations inferred from the posting.
Milwaukee, WI, USA
On-site City
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