Director of Sales

Jobs.performancefoodservice.com

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West Salem, WI, US Until 9/7/2026 4+ years exp First posted July 9, 2026 Last posted July 9, 2026
Job description

Company Description:


Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers - providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.

Job Description:

We Deliver the Goods:
Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more Growth opportunities performing essential work to support America's food distribution system Safe and inclusive working environment, including culture of rewards, recognition, and respect.

Position Purpose:
Responsible for planning, developing, and managing all sales and marketing activities necessary to successfully market products and services to customers. Also, responsible for establishing sales territories and goals, determination of product line, price management, sales, promotion, staff development, training, and market research. Effectively manage assigned personnel. Functions as a team
member within the department and cross-functions, as required, and performs any duty assigned to best serve the company.

Primary Responsibilities:
  • Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
  • Develops and manages sales/marketing operating budgets.
  • Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
  • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  • Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
  • Establishes and maintains relationships with industry influencers and key strategic partners.
  • Guides preparation of marketing activity reports and presents to executive management.
  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
  • Directs sales forecasting activities and sets performance goals accordingly.
  • Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
  • Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
  • Represents company at trade association meetings to promote product.
  • Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
  • Coordinates liaison between sales department and other sales related units.
  • Analyzes and controls expenditures of division to conform to budgetary requirements.
  • Assists other departments within organization to prepare manuals and technical publications.
  • Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
  • Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
  • Directs product research and development.


Benefits:

Click Here for Benefits Information

Qualifications:

High School Diploma or Equivalent

4-6 years foodservice industry sales or related are with supervisory experience.

Preferred qualifications:

Bachelor's Degree

6-10 years foodservice industry sales with supervisory/management experience.

EEO Statement:

Performance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the "EEO is the Law" poster and supplement; and (3) the Pay Transparency Policy Statement.
About this role

Summary

Manage sales and marketing activities, develop strategies, and lead sales teams in foodservice industry.

Job title

Director of Sales

Experience level

4-6 years in foodservice sales with supervisory experience

Minimum experience

4+ years exp

Industry

distributor

Location requirements

Must be located in West Salem, WI, with remote work not specified.

Salary

Not specified

Management role

Yes

Skills & keywords

Required skills

sales managementmarketing planningbudget managementrelationship buildingindustry networking

Preferred skills

team leadershipcampaign developmentmarket analysiscustomer negotiation

Specializations

salesmarketingfoodservice
Locations

Structured locations inferred from the posting.

West Salem, WI 54669, USA

On-site City
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