Director of Paid Social & Video

Lawnstarter

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New York, New York, US remote Until 8/22/2026 First posted May 26, 2026 Last posted May 26, 2026
Job description

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services, and paid social is one of our next major bets to scale both customer and provider acquisition across both sides of the marketplace.

About Growth at LawnStarter

Growth is where LawnStarter's customer and provider acquisition engine gets built. We own organic, paid, and partner channels and work cross-functionally with lifecycle and sales to maximize funnel conversion. Paid social is a high-potential channel for us: we've proven it can work, but we haven't had a dedicated owner to turn it into a scalable, predictable growth lever. That's the opportunity.

About this role

Summary

Lead paid social and video marketing to drive customer and provider growth.

Job title

Director of Paid Social & Video

Experience level

not specified

Industry

marketplace

Location requirements

NY remote work not specified

Salary

USD 175,000–205,000 per year

Management role

Yes

Skills & keywords

Required skills

social media marketingvideo contentanalyticsadvertising

Preferred skills

None specified

Specializations

paid socialvideo
Locations

Structured locations inferred from the posting.

New York, NY, USA

Remote City