Director of Marketing

New York, NY Until 8/22/2026 First posted March 21, 2025 Last posted March 21, 2025
Job description

Novel is the no-code platform for NFT commerce backed by top angels and funds across e-commerce and web3. Novel’s first product is a Shopify plug-in that gives brands and creators the ability to create and sell NFTs within their existing store or a brand new one.

At Novel, we are driven by a vision to accelerate the mainstream adoption of NFTs by reducing the sale and purchase of them to a trivial concern. The market cap for NFTs is already over $31bn; by eliminating large technical barriers for both creators and consumers, Novel will open the floodgates for NFT adoption.

On our team, you will bring this vision to life alongside world-class engineers backed by investors deeply integrated in the e-commerce ecosystems. Joining a company at the earliest and most dynamic stage— in a market that’s equally early and quickly evolving— means you must be both ambitious and resourceful, keen to solve problems with no set playbook.

You will

  • Own all digital marketing strategies to develop a portfolio of diverse customers and help shape the company’s brand

  • Own product marketing of products and features including positioning, messaging, gathering customer feedback

Need to Have

  • Mastery of B2B marketing

  • Experience working with Hubspot

  • Ability to thrive in fast-paced, high-growth environments, with experience working cross-functionally with product, engineering, and design

  • Strong leadership skills with a history of building successful marketing orgs

  • A scrappy self-starter mentality with an interest in helping build processes and tools as needed

Nice to Have

  • Experience working with smart contracts

  • Experience working in e-commerce

  • Experience working at a startup

Perks

  • Comprehensive medical, vision and dental health plans

  • Competitive compensation and equity

  • Flexible vacation policy

About this role

Summary

Lead digital marketing, product positioning, and customer engagement for NFT platform.

Job title

Director of Marketing

Experience level

management role

Industry

web3

Location requirements

New York, NY; on-site preferred, remote options possible

Salary

Not specified

Management role

Yes

Skills & keywords

Required skills

b2b marketinghubspotcross-functionalleadership

Preferred skills

smart contractse-commercestartup experience

Specializations

b2bproduct marketingdigital marketingbrand management
Locations

Structured locations inferred from the posting.

New York, NY, USA

On-site City

New York, NY, USA

Remote City