Director of Marketing at High Growth Software Company
Preparis
Apply to this jobPreparis is a software and services company located in the vibrant Buckhead technology corridor delivering business continuity and cyber security solutions to businesses in over 200 cities around the world. We have a passionate team with a big vision.
As Director of Marketing you will drive revenue growth for our SaaS and services-based solutions by directing all online and traditional marketing initiatives in a fast-paced entrepreneurial environment. A critical focus is building SEO/SEM programs and overseeing product content and product marketing.
Primary Responsibilities
· Work with the Chief Sales Officer and CEO to develop marketing strategies and tactics that support revenue goals
· Manage a team of marketing professionals
· Create lead generation programs to grow target markets, with a heavy focus on developing inbound marketing through SEO/SEM
· Participate actively in translating customer/market needs into new feature development in our SaaS product
· Manage product content production which includes online training programs, expert content and building a network of subject matter experts
· Write marketing content
· Develop event strategies including webinars and tradeshows
· Develop customer marketing programs
· Manage the company web site
· Assist in preparing and monitoring consistent presentations & other materials used companywide
Essential duties
· Achieve the company’s revenue goals and objectives
· Manage marketing to quantifiable quotas and metrics within the marketing budget
· Build the Preparis brand in key verticals
· Communicate effectively with peers and employees as a key member of the team
· Excellent writing skills, including original authorship of thought leadership content and marketing emails
· Identify and solve any obstacles to successful execution
· Minimum of 5 years of experience successfully leading marketing initiatives, including SEO/SEM, within a SaaS environment
· Track record in delivering revenue results
-Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines
· Experience managing internal and external teams
· Working knowledge of Pardot and Salesforce.com
· Bachelor ‘s Degree required, business concentration preferred
The Preparis Culture
The Preparis team has a work hard, play hard attitude. We believe in beating quotas and surpassing clients’ expectations just as much as we believe in mid-day Wii tournaments and company “funventors.” If you want to be a part of a team that is passionate about our mission, works extremely hard, and has a lot of fun along the way, we’d love you to join our team!
What You Will Get in Return
· Base salary and bonus
· Generous vacation benefit
· New laptop computer
· Paid parking
· Health benefits
· Fast paced, entrepreneurial environment
· Exposure to the latest cloud computing and web technologies
· Breakfast Club
· Quarterly fun events
Summary
Lead marketing initiatives, manage teams, develop SEO/SEM, and drive revenue growth in SaaS environment.
Job title
Director of Marketing
Experience level
5+ years
Industry
software
Location requirements
Atlanta, GA, US with remote work allowed
Salary
Not specified
Management role
Yes
Required skills
Preferred skills
Specializations
Structured locations inferred from the posting.
Atlanta, GA, USA