Director, Global B2B Media

Director, Global B2B Media 

Blackbaud's software and data power the people and organizations changing the world, from local food banks to Fortune 500 CSR programs. As Director, Global B2B Media, you will lead paid media strategy across a complex, multi-product SaaS portfolio, driving both brand growth and pipeline performance. This role requires a rare blend of strategic vision, measurement rigor, and operational excellence. You'll leverage modern media practices, experimentation, and advanced analytics to optimize investment decisions and drive business outcomes.  

If you thrive on translating data into action, building high-performing teams, and shaping how a market-leading technology company reaches and influences its audiences, this is an opportunity to make a meaningful impact at scale. 

What you’ll do:    

• Own the full funnel paid media approach—activating brand and demand  campaigns across upper and lower funnel channels to support long-term brand equity and near-term growth targets.   

• Lead a high-performing team of channel experts (search, paid social, programmatic, video/CTV—connected TV, emerging platforms), fostering a culture of curiosity, speed and accountability.     

• Partner with Demand, Brand and Creative teams to activate unconventional, attention-grabbing ideas through paid media—hyperlocal activations, and immersive moments via targeted channels that maximize reach and impact.  

• Own media investment strategy, including forecasting, budget modeling, attribution, reporting and analysis, and a test-and-learn roadmap (incrementality, holdouts, MMM, MTA) that optimizes CAC, NRR, and overall business performance. 

• Strengthen brand affinity by identifying high impact paid placements, partnerships, and media environments for brand campaigns so our audiences think effortlessly and positively about Blackbaud.   

• Scale global media programs across multiple regions, languages, and regulatory environments, partnering with both agency and in-house teams. 

• Report what matters, delivering concise, outcome-oriented media narratives and investment recommendations to senior leadership and marketing stakeholders. 

• Serve as a strategic media partner to Brand, Demand, Product Marketing, Creative, and Analytics teams, translating campaign strategies into channel plans, audience targeting, investment decisions, and shared business outcomes. 

What you’ll bring:   

• 10+ years leading media strategy for complex, multi-product B2B SaaS, software, or technology organizations. 

• Experience owning both brand paid media and demand-generation paid media programs across multiple products, buyer personas, and customer lifecycle stages. 

• A proven track record building and leading high-impact media teams, including internal talent and agency partners.   

• Deep expertise across paid media, including SEM, paid social, display/programmatic, video/CTV, and emerging channels such as audio, retail media, and ABM platforms.   

• Strong knowledge modern search and discovery, including SEO and AEO, with a practical understanding of how brands surface across LLM-driven experiences and AI-powered search.   

• A portfolio of inventive campaigns that delivered measurable business impact—including surprise-and-delight physical-world experiences and micro-targeted digital/physical hybrids.   

• Advanced financial, measurement, and planning acumen, including forecasting, scenario modeling, LTV/CAC, payback, incrementality testing, MMM, and advanced measurement frameworks used to optimize media investments and business outcomes. 

• Executive presence and communication skills, with the ability to present media strategy, investment recommendations, and performance insights to senior leadership. 

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Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

 

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

The starting base pay is $133,700.00 to $173,800.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include:

• Medical, dental, and vision insurance

• Remote-flexible workforce

• Wellness Programs

• 401(k) program with employer match

• Flexible paid time off

• Generous Parental Leave

• Donations for Doers

• Pet insurance, legal and identity protection

• Tuition reimbursement program