Director Brand Marketing

Upstox

Mumbai on site Until 8/22/2026 First posted December 2, 2025 Last posted December 2, 2025

Job description

About Upstox:

At Upstox, we’re building the future of investing — simple, powerful, and for everyone. We're one of India’s fastest-growing fintech platforms, backed by the best in the business, including Mr. Ratan Tata and Tiger Global, and on a mission to make wealth creation accessible to every Indian. From first-time investors to seasoned traders, millions trust us to power their financial journeys. We're not just moving fast — we’re moving with purpose. If you thrive in a high-energy, high-impact environment, you're in the right place.

The Role:

This is a high-impact leadership role for a storyteller with a creative bent of mind who also brings strong analytical skills. The ideal candidate will have a proven track record of building and scaling the brand, leading full-funnel marketing, and driving measurable business impact in a digital-first, consumer tech environment.

What you’ll own:

Define and refine brand positioning, voice, and messaging

Craft a clear, differentiated brand POV and amplify it across channels

Plan and execute 360° marketing campaigns (ATL, digital, organic), ensuring a balance of creativity and performance

Lead GTM strategies for new launches — from positioning and messaging to integrated campaigns aligned with business goals

Oversee SEO, ASO, and other organic acquisition levers to drive sustainable traffic and engagement

Lead content strategy, PR, and corporate communications while building strong media and influencer networks

Manage and mentor a high-performing team and work closely with cross-functional partners in product, growth, and design

Track campaign effectiveness, optimize strategies, and ensure strong ROI on marketing spends

Who you are:

8–12 years in marketing, with 3–5 years in brand & growth leadership roles at a tech-led or digital-first consumer company

Proven track record of building or scaling a brand from scratch

Experience in full-funnel marketing across ATL + digital channels

Strong understanding of SEO, ASO, and other organic growth channels

Adept at working in high-growth, high-velocity environments

Why This Role Rocks:

You’ll own the brand narrative of one of India’s most exciting fintech companies

Opportunity to shape strategy and execution across brand, product marketing, and communications

Direct impact on millions of customers and the future of investing in India

A culture that values creativity, ownership, and agility

Psst… tips on how you can beat the competition:

If you can showcase your abilities to

Be self-driven / quick starter

Have an ownership mindset

Aggressively drive and deliver results

If you fit the above description, we would love to connect with you! APPLY NOW A basic requirement but one that many forget: Make sure you go through our website, download our app and give us feedback!

About this role

Summary

Lead brand strategy, campaigns, and growth initiatives for a fast-growing fintech.

Job title

Director Brand Marketing

Experience level

8-12 years

Industry

fintech

Location requirements

Mumbai, remote work not specified

Salary

Not specified

Management role

Yes

Skills & keywords

Required skills

brand strategydigital marketingseoasocontent marketing

Preferred skills

media relationsinfluencer marketingcampaign analytics

Specializations

brand strategydigital marketingseocontent marketing

Locations

Structured locations inferred from the posting.

Mumbai, Maharashtra, India

On-site City