Director, Brand and Product Marketing

The Position 

The Impact

• Define and protect Sequencing's brand so it feels clear, trustworthy, science forward, and human across every touchpoint.
• Craft simple, compelling positioning and messaging for our DNA, genome, and personalized health products so anyone can understand how they help them outsmart their genes.
• Build and run go to market plans for new product and feature launches across web, email, social, partners, and in product education.
• Partner with product and science to translate complex genomic and bioinformatics capabilities into easy to follow benefits, stories, and use cases.
• Create and maintain a messaging and story framework that keeps all teams on the same page when talking about our platform and whole genome sequencing.
• Lead brand campaigns that grow awareness, trust, and preference among health conscious consumers, healthcare professionals, and research partners.
• Develop clear narratives and content that support our mission to make genomic health insights accessible, actionable, and meaningful for everyone.
• Work with growth marketing to align brand and product messaging with performance channels so we tell one simple, powerful story from first touch to long term customer.
• Guide the look and feel of key assets like the website, landing pages, email templates, and educational content so they match our brand and help people make confident health decisions.
• Use customer research, testing, and data to refine messaging, offers, and experiences that improve conversion, activation, and ongoing product usage.
• Enable sales, partnerships, and customer support with clear product one pagers, decks, FAQs, and talk tracks grounded in our brand and product strategy.
• Steward our voice and tone guidelines so every communication sounds like Sequencing and supports our position in genomics and personalized health.
• Build simple processes that keep brand and product marketing work organized, measurable, and aligned with company goals.
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Dominant and Expressed Traits

• 8+ plus years leading brand and product marketing with ownership of positioning, messaging, and go to market for consumer, health, or tech products.
• Experience shaping brand and product strategy for a science driven or health related company where trust, clarity, and accuracy matter.
• Strength in developing brand positioning, story frameworks, and voice guidelines that non marketers can use in their daily work.
• Proven ability to lead cross functional initiatives with product, science, design, growth, and leadership and to influence without heavy processes.
• Hands on experience bringing technical or data heavy products to market, ideally in biotech, genomics, health tech, or consumer health.
• Ability to write clear positioning, value props, and customer stories that tie genomic insights and whole genome sequencing to real health outcomes so people can outsmart their genes.
• Skill at turning complex genomics and bioinformatics topics into plain language content that feels human, confident, and easy to understand.
• Comfort building go to market plans and launch playbooks across web, lifecycle, content, and partner channels and measuring what works.
• Experience enabling sales, partnerships, and customer support with simple, accurate product narratives, training, and collateral.
• Comfort setting up simple brand and product health measures and using data, testing, and customer research to refine messaging and focus.
• Experience working in a remote, fast moving environment and communicating clearly in writing and async tools as part of Sequencing.

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