Digital Marketing - Shared Service Lead

Role Overview

The Digital Marketing - Shared Service Lead for AMS division will be pivotal in driving the transition from individual business marketing to a shared division marketing model, ensuring alignment across the division. The leader will manage division-wide resources, oversee project execution, and foster collaboration between local and global teams. Strong communication and change-management skills are essential to guide stakeholders through this transformation.  This role will also bring innovative fresh ideas and solutions to enhance marketing performance and elevate customer engagement.

Key Responsibilities

• Strategic Leadership
• Develop and execute marketing strategies that support the division’s shared service model.
• Provide insights and recommendations to business units to enhance marketing effectiveness.
• Resource Management
• Oversee division-wide marketing resources to ensure timely completion of projects.
• Prioritize projects based on business strategy and optimize resource allocation across teams and projects for maximum impact.
• Collaboration & Stakeholder Engagement
• Build strong relationships with internal teams and business leaders to align marketing priorities.
• Act as a liaison between India-based teams and global stakeholders.
• Foster a global and team culture of collaboration, learning and sharing.
• Change Management & Communication
• Lead communication efforts to support the transition to a shared marketing structure.
• Create and drive adoption of new processes and tools across the division.
• Customer-Centric Approach
• Ensure marketing strategies and campaigns are aligned with customer needs and market trends.
• Data-Drive Decision Making
• Leverage data analytics and insights to drive marketing decisions and optimize performance
• Problem Solving & Innovation
• Address challenges proactively and develop creative solutions to complex issues.
• Introduce innovative ideas and strategies to enhance marketing performance.
• Champion innovation by introducing new tools, technologies, and creative approaches.

Qualifications & Preferred Background

• Education & Experience
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 7+ years of progressive marketing experience, with at least 3 years in a leadership role.
• Core Competencies
• Collaboration and team leadership across geographies.
• Strategic thinking and ability to influence senior stakeholders.
• Customer-centric mindset with strong problem-solving skills.
• Ability to manage ambiguity and drive clarity in complex environments.
• Exceptional communication and change management capabilities.
• Data-driven mindset with strong analytical skills.
• Ability to foster innovation and lead digital transformation initiatives.
• Preferred Background
• Experience in managing marketing operations for large divisions or multi-business units.
• Familiarity with shared service models and global marketing frameworks.
• Proven track record of leading cross-cultural teams and delivering results in dynamic environments.
• Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs.

Success Metrics

• Timely delivery of marketing projects across the division.
• Increased alignment and collaboration between business units and shared marketing team.
• Successful adoption of shared service marketing processes and tools.
• Positive stakeholder feedback on communication and change management efforts.
• Measurable improvement in marketing efficiency and customer engagement.
• Team stability (standard turnover) and engagement.
• Improved marketing ROI through data-driven strategies.
• Successful implementation of innovative campaigns, tools and processes.

What Good Looks Like

• A trusted advisor to business leaders, offering strategic insights and actionable recommendations.
• A proactive leader who anticipates challenges and navigates ambiguity with confidence.
• A strong communicator who inspires teams and drives change effectively.
• A collaborative partner who fosters a culture of shared success across geographies.
• An innovator who continuously seeks opportunities to enhance marketing impact and customer value.