Digital Marketing Lead

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟮𝟱𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟯𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟮𝟱-𝟯𝟬 𝗟𝗣𝗔)

Experience: 5+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are seeking a strategic and execution-focused Integrated Marketing Manager to lead the planning, coordination, and execution of multi-channel marketing initiatives across a portfolio of consumer brands. This role is ideal for professionals with strong expertise in integrated marketing, campaign management, e-commerce marketing, and direct-to-consumer (D2C) brand strategy, who thrive in fast-paced environments and excel at managing complex cross-functional initiatives.

As an Integrated Marketing Manager, you will own the annual marketing roadmap, promotional calendar, and end-to-end campaign execution across digital channels. Working closely with creative, e-commerce, paid media, email, social, and leadership teams, you will ensure every campaign is delivered on time, aligned with brand objectives, and optimized for customer engagement and business growth. This role requires exceptional project management, stakeholder collaboration, and analytical capabilities to successfully manage multiple brands and marketing priorities.

Requirements

Key Responsibilities

• Develop and execute the annual integrated marketing strategy across multiple consumer brands.
• Build and manage promotional calendars for product launches, seasonal campaigns, and key retail events.
• Lead cross-functional campaign planning and execution across creative, e-commerce, paid media, email, social media, and leadership teams.
• Coordinate integrated product launch plans that deliver consistent messaging across every customer touchpoint.
• Ensure campaigns are delivered on schedule while maintaining high standards of quality, consistency, and brand alignment.
• Analyze campaign performance and marketing metrics to identify optimization opportunities and improve overall effectiveness.
• Partner with e-commerce teams to optimize merchandising strategies, promotions, and online product launches.
• Collaborate with media buying teams to maximize campaign performance, audience reach, and marketing budget efficiency.
• Work closely with creative teams to ensure timely delivery of campaign assets that support business objectives.
• Monitor market trends, competitor activities, and consumer behavior to identify emerging opportunities.
• Develop scalable marketing processes, documentation, and planning frameworks that improve operational efficiency.
• Serve as a key point of coordination between global stakeholders while effectively managing multiple brands and overlapping campaign schedules.

What Makes You a Great Fit

• 5+ years of experience in Integrated Marketing, Brand Marketing, Marketing Strategy, or Campaign Management.
• Proven experience managing large-scale, cross-functional marketing campaigns across multiple channels.
• Strong understanding of e-commerce marketing, D2C business models, and customer lifecycle marketing.
• Experience building annual promotional calendars, product launch strategies, and integrated marketing plans.
• Hands-on experience collaborating with creative, paid media, email marketing, social media, and e-commerce teams.
• Strong analytical skills with experience interpreting campaign performance metrics and marketing analytics.
• Excellent project management, organizational, and stakeholder management capabilities.
• Familiarity with international promotional calendars and retail campaign planning is an advantage.
• Willingness to collaborate with global teams and support overlapping working hours when required.
• A strategic, detail-oriented, and highly organized professional who can balance multiple priorities while delivering high-impact marketing initiatives.