Digital Marketing and Performance Manager

Key Responsibilities:

• Develop and execute data-driven digital marketing strategies across Google Ads, Meta, TikTok, and other paid channels.
• Optimize campaigns for ROAS, CPA, and conversion rates to maximize performance.
• Oversee SEO, email marketing, and affiliate partnerships to drive organic and paid traffic.
• Analyze customer data and campaign performance to improve funnel conversion and retention.
• Manage budgets, track KPIs, and create reports with actionable insights.
• Collaborate with creative, product, and sales teams to align marketing efforts with business goals.

Requirements

• 5-7 years of experience in performance marketing (preferably in E-Commerce).
• Expertise in Google Ads, Meta Ads, TikTok, and programmatic advertising.
• Strong analytical skills with experience using Google Analytics, GTM, and attribution models.
• Hands-on experience with SEO, CRM/email marketing, and conversion rate optimization (CRO).
• Proficiency in Excel, Looker Studio, or other BI tools for performance reporting.
• Ability to manage budgets effectively and scale marketing efforts profitably.
• Strong communication and project management skills.