Digital Content Specialist

The team you will be a part of

This role is part of the digital marketing team, responsible for content creation, brand alignment, and audience engagement across our 13 direct to consumers websites.

This role in summary

The Content Specialist is responsible for planning, creating, and publishing high-quality content that supports marketing objectives, enhances brand presence, and drives audience engagement across our 13 direct to consumer websites.

Your responsibilities will include

• Develop and implement content strategies aligned with brand guidelines and business objectives
• Create, edit, and publish compelling written and visual content for websites and on request for social media, email campaigns, and other marketing materials
• Collaborate with internal teams and the global team to understand content needs and ensure consistency of messaging
• Conduct keyword research and apply SEO best practices to increase online visibility
• Manage the content calendar to ensure timely delivery of content across platforms
• Analyse content performance using relevant metrics and suggest improvements
• Proofread and ensure accuracy, clarity, and grammatical correctness of all published content
• Stay updated with industry trends and integrate innovative approaches into content strategies

Minimum requirements

• Bachelor’s degree in Communications, Marketing, Journalism, or related field
• Excellent English writing and editing skills. Proficiency in Dutch or French is a pre
• Proficiency in Google Suite and basic Content Management Systems (CMS). Contentsquare is a pre!

Preferred skills and experiences

• Experience with SEO tools (e.g. SEMrush, Ahrefs)
• Knowledge of collaboration tools (e.g. Jira)
• Previous experience in content creation for B2B or B2C marketing
• Organisational and project management skills

What we offer

Join our well-structured and consolidated team at KitchenAid, where collaboration and excellence are deeply valued. You'll thrive in an international environment offering global career opportunities. This role provides a unique chance to influence company development and engage in impactful international projects. Enjoy a supportive team spirit and positive atmosphere that fosters growth and innovation. Embrace agile working practices and immerse yourself in our vibrant international culture, becoming a true KitchenAid'er who contributes to our collective success!