Designer Marketing

Spin es la unidad de negocio de FEMSA que enriquece y simplifica la vida de las personas. Es un ecosistema de soluciones financieras y digitales que genera valor agregado, al ayudar a nuestros usuarios y comunidades a hacer más con su tiempo y dinero.El ecosistema Spin se compone de soluciones simples, ágiles y accesibles que les ayudan a nuestros clientes a resolver necesidades cotidianas y recibir recompensas por ello; como la billetera digital, Spin by OXXO, el programa de lealtad, Spin Premia, y Spin Negocios, que ofrece distintas soluciones para empresas, como NetPay y OXXO PAY. 

Objective of the Role

Create impactful, on-brand visual assets that drive engagement and achieve marketing objectives across Spin's digital touchpoints. This role is crucial for translating brand guidelines into clean, innovative, and technologically forward designs, ensuring a consistent and compelling visual experience for our users.

Main Responsibilities:

• Design and produce a wide range of static creative assets for CRM campaigns and other marketing deliverables.

• Develop HTML templates for CRM tools, enabling easier design implementation and efficient communication.

• Apply Spin's brand guidelines meticulously, ensuring all designs are on-brand, consistent, and maintain a high standard of visual quality.

• Craft innovative, clean, and technologically impactful designs that resonate with our target audience.

• Collaborate closely with copywriters and other team members within the Creative Hub to ensure seamless integration of visuals and messaging.

• Receive and interpret creative briefs, translating strategic goals into effective visual solutions.

• Utilize AI design tools to enhance efficiency, explore new creative possibilities, and contribute to innovative design solutions.

• Work with tools like Figma, Adobe Creative Suite, and other relevant design software.

• Iterate and optimize designs based on performance data and feedback to continuously improve visual effectiveness.

KPIs that this position impacts

• Design production efficiency (e.g., turnaround time)

• Engagement metrics on visual campaigns (e.g., click-through rates for banners)

• User perception of design quality and modernity

Required Knowledge and Experience

• +3 years of experience as a Graphic Designer or Digital Designer, preferably in a fast-paced B2C tech, fintech, or agency environment.

• Strong portfolio showcasing impactful digital designs across various marketing channels.

• Proficiency in designing static assets and understanding of digital marketing creative needs.

• Demonstrable experience creating HTML templates for CRM platforms (e.g., Salesforce Marketing Cloud, Braze, Mailchimp, etc.).

• Expert-level knowledge of design tools such as Figma is required, along with proficiency in Adobe Creative Suite (Photoshop, Illustrator).

• Proven ability to implement and adhere to brand guidelines, translating them into innovative and clean designs.

• Experience or strong aptitude for designing with AI tools is a must.

• Highly collaborative, with excellent communication skills to work effectively with copywriters and other marketing teams.

Spin está comprometida con un lugar de trabajo diverso e inclusivo. 
Somos un empleador que ofrece igualdad de oportunidades y no discrimina por motivos de raza, origen nacional, género, identidad de género, orientación sexual, discapacidad, edad u otra condición legalmente protegida. 
Si desea solicitar una adaptación, notifique a su Reclutador.