Customer Value Management Specialist (Enterprise Business)

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?​

• Execute customer lifecycle initiatives, including onboarding, engagement, and retention programs to enhance Customer Lifetime Value
• Plan, schedule & execute upsell, cross-sell, and migration campaigns to drive ARPU/ARPA growth
• Monitor campaign performance and lead process & system optimizations to improve conversion and revenue outcomes
• Analyze customer data and campaign results to generate actionable insights
• Prepare timely reports and dashboards to track KPIs and performance trends
• Optimize rules and segments to deliver targeted & personalized campaigns to achieve optimal conversions
• Support testing (A/B, control groups) to improve campaign effectiveness
• Adapt CVM tools and campaign management platforms to execute and track campaigns
• Support enhancements and troubleshooting efforts in collaboration with IT and analytics teams
• Work closely with Marketing, Product, IT, and Finance teams to ensure timely and accurate campaign delivery
• Coordinate dependencies to ensure smooth & timely execution of initiatives
• Support presentations and updates for internal reviews

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.