Customer Marketing Manager

About the role

• Independently planning, executing, and analyzing the effectiveness of online and offline marketing campaigns (including social media, email marketing, lead generation campaigns, video content, and digital initiatives)
• Co-creating marketing strategies with Business Managers for key markets and customer segments
• Coordinating project teams (digital, content, sales, promotions) and collaborating with external agencies
• Creating campaign schedules and managing project tasks
• Managing marketing budgets and controlling project costs
• Monitoring campaign results, reporting on effectiveness, and optimizing activities based on data
• Ensuring communication and visual consistency in line with the brand identity and the company’s strategic direction
• Building and maintaining relationships with internal and external stakeholders
• Defining and analyzing key performance indicators (KPIs)

Our requirements:

• At least 5 years of experience in marketing, including independently managing campaigns and projects

• Experience in running multichannel campaigns (online + offline)

• Practical knowledge of analytical and marketing tools (Google Analytics, Meta Ads, Piwik, CRM systems)

• Ability to manage a budget and make data-driven decisions

• Proficiency in using project management tools (e.g., Monday.com, Trello, Asana, Jira)

• Excellent organizational skills and the ability to manage multiple projects simultaneously

• Proactivity Proactivity, energy, and the ability to act quickly

• Ability to collaborate with teams with diverse skill sets

• Experience in the following industries is a plus: ed-tech, media & entertainment, creative agencies, startups, or consumer goods

About Sanoma Learning

How do you prepare students for the world, engage their curiosity and inspire them to grow? That is the main question of teachers all around the world. At Sanoma Learning, it has always been our mission to help to find and develop best-in-class answers to this question. If you join us, it means that you embark on an exciting journey to help shape the future of learning for primary, secondary and vocational education. We believe that your journey is our success as a company.

Sanoma Learning is a leading K12 European learning company, operating in 12 countries. Our learning products and services enable and support teachers and schools to develop the talents of every child to reach their potential. By offering printed and digital learning content, as well as digital learning and teaching platforms for primary, secondary and vocational education, we want to grow our positive impact on learning across Europe. With over 3000 employees, we help shape the future of education for 25+ million of students.

So, are you ready to start your journey to help shape the future of learning and help teachers to support all students to reach their potential?

Sanoma Learning is an equal opportunity employer; we are committed to inclusion and diversity, ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristics.