CRM Marketing Manager

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Ready to awaken your best with us? 

What you´ll do:

• Build, deploy and optimize campaigns across email, SMS, popups and online messaging, tracking performance and metrics such as  CTR, open rates, subscription rates and net revenue, and turn data into actions
• Own and grow our friend referral program as a key acquisition lever, tracking referral metrics and identifying opportunities to improve performance
• Design and run A/B tests continuously to push performance forward
• Act as the main point of contact for country teams, helping them understand results, troubleshoot issues and apply CRM best practices
• Continuously suggest and implement improvements to our CRM journeys, holding a high standard of quality in everything you deliver
• Collaborate with marketing, tech and data teams on CRM-led initiatives

Who we´re looking for:

• A Degree in Business Administration, Marketing, Economics, Management, Data Science or have an equivalent form of education
• 3-5 years in a previous experience in CRM management or a similar role that requires an analytical approach to running highly automated marketing campaigns
• Platform experience with any major CRM or marketing automation tool
• You show initiative, are reliable, ambitious and can solve strategic questions by analyzing complex data
• You are willing to take ownership and accountability and make real impact
• You are hypothesis-driven and solution-oriented, you come with ideas, run experiments and act on results

What we offer:

• Allocated budget for specialists to enhance their skills and grow professionally
• A fast-paced environment where decisions are made efficiently
• Full ownership to bring impactful ideas to life
• Work with international teams representing 60+ nationalities
• A pet-friendly office
• Meal allowance & Private Insurance

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.  

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. 

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.