CPG Measurement Lead, US

Description

The Measurement team works with advertisers and agencies to improve the business and marketing outcomes by measuring the effectiveness and efficiency of the investments on TikTok.

We are looking for a full-time Measurement Lead supporting the CPG verticals. This role will lead our Measurement Partners in the US. In addition, this role will partner with key cross-functional leaders in Sales, Product Marketing, Measurement Product, and Business Marketing, to ensure that clients and agencies have best-in-class measurement guidance.

We seek a highly-driven, empathetic individual who is looking to build our Measurement discipline where execution, curiosity, and data-driven thinking in a fast-growth environment is critical for success.

Responsibilities:
- Develop CPG vertical measurement strategy in partnership with XFNs to improve advertiser's business outcomes using a wide range of data driven measurement methods and tools.
- Manage a team of Measurement Partners and Measurement Analysts, who partner with clients and agencies to provide impactful measurement that leads to a better understanding of their performance on the platform
- Focus the team on strategic consulting, together with revenue and product teams, to help drive and implement learning agendas for agencies and clients
- Manage feedback from key clients and internal leadership, to ensure their voice is reflected within our work prioritization and strategic roadmap
- Develop meta analyses, strategic narratives and points of view with key internal and external stakeholders to help advertisers succeed on the TikTok platform.
- Partner with the Measurement Product and Measurement Product Marketing teams to develop and improve TikTok's first and third party measurement solutions.
- Develop and execute large scale region wide measurement led programs to drive impact at scale.
- Build and improve systems and processes to report the impact created by the team and identify areas of opportunity to drive measurement led impact.

Requirements

Minimum Qualifications:
- 5+ years of experience in digital advertising measurement at a large marketing-related organizations, digital platforms or analytics specialist organizations
- A track record of building analytical practices and teams with clear examples of operational discipline and strategic acumen.
- A passion for inferential problem solving through experimental design and analytical methods. Deep understanding of measurement solutions such as conversion lift, brand lift, multi-touch attribution, marketing mix modeling etc.
- Exceptional time-management and goal-oriented task management skills are a must
- Ability to manage effectively across a large team, collaborate with other leaders on joint visions, deploy consistent quality, and provide guidance on what decisions should be made
- A track record of managing top tier clients on digital measurement
- Ability to thrive in a fast paced and dynamic environment.

Preferred Qualifications:
- Experience working at CPG companies or consulting and advising CPG clients at agencies, consulting firms, research companies or digital platforms.
- Deep expertise in MMM or causal inference methods such as geo-lift.
- Familiarity with digital industry groups and measurement bodies a plus