Content & SEO Marketing Specialist

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role:

About the Role

We are looking for a detail-oriented SEO & Content Specialist to serve as the engine room of our organic growth team. In this hybrid role, you won't just publish content; you will help ensure it engages with the right audience. You will sit at the intersection of Editorial Operations and Technical Execution, supporting the Lead in building a high-quality, high-performance content engine.

What You’ll Do:

• Content Operations & QA: Manage the final mile of the publishing process. You will format, upload, and publish blog posts and landing pages via our CMS (WordPress/Webflow), ensuring every piece is visually polished, bug-free, and adheres to brand guidelines.
• On-Page & Off-page SEO Mastery: Execute the on-page strategy and support off-page SEO efforts. 
• Keyword & Competitor Research: Conduct granular keyword research to support the editorial calendar, identifying long-tail opportunities and content gaps
• Content Maintenance: Execute our content roadmap by updating legacy articles with fresh data, new visuals, and optimized keywords to maintain their rankings and relevance.
• Technical Hygiene: Act as the first line of defense for site health. You will regularly monitor and fix basic technical problems.

Requirements

• You have at least 1-2 years hands-on experience in Content Marketing, SEO, or Digital Marketing execution.
• You are comfortable writing compelling headlines and working in spreadsheets to analyze keyword data. You value creativity and data equally.
• You are familiar with SEO intelligence tools (Ahrefs, Semrush, Ubersuggest) and Google Search Console.
• You view AI tools as an accelerator, not a replacement. You know how to use them to speed up research and outlining, but you always apply human editing and critical thinking to the final output.
• Experience working inside a CMS (WordPress, Webflow, or HubSpot) to layout and publish content.
• Project Management: Highly organized and able to manage a strict publishing schedule without missing deadlines.