Content & Community Specialist

Position Summary:
The Content & Community Specialist leads community management and end-to-end creator/influencer engagement for Graton Resort & Casino, deepening relationships with audiences, creators, and VIPs while powering guest-facing social activations and day-to-day influencer campaign execution. This role works closely with the other marketing teams to grow reach, affinity, and on-property engagement through authentic community interaction, creator hospitality, well-executed activations, and disciplined campaign tracking.

 

Essential Functions:
1. Responsible for redefining hospitality at Graton Resort & Casino while living, supporting, and promoting our values.
2. Perform responsibilities in accordance with all Graton Resort & Casino standards, policies, and procedures.
3. Manage and grow social communities by monitoring sentiment, engaging audiences and creators, strengthening relationships, expanding reach, and identifying opportunities and issues for  the team.
4. Identify and vet creators, influencers and brand advocates across social media platforms. Evaluate engagement, audience authenticity, and brand safety before recommending partners.
5. Maintain and organize an internal database of creator profiles, contact information, past performance metrics, and relationship status.
6. Send tailored outreach to approved creators to gauge interest in upcoming campaigns. Serve as the primary point of contact on campaign details, product delivery, and brief requirements.
7. Coordinate creator and influencer hospitality, including product gifting logistics, hosted on-property itineraries, event guest lists, VIP coordination, and day-of logistics.
8. Proactively communicate creator and influencer visit details to relevant on-property departments in advance of each hosted visit to ensure smooth arrival and service coordination.
9. Develop on-camera energy and property personality, representing Graton Resort & Casino as a comfortable, engaging presence across livestreams, social content, and creator collaborations.
10. Plan and run guest-facing social activations and creator meetups, each built around a clear content capture plan to ensure every activation produces usable, on-brand content.
11. Distribute approved creative briefs, coordinate contract execution, and review influencer content before publication to ensure brand alignment and accurate messaging.
12. Track influencer content performance, archive assets, and compile campaign reports with key metrics to support ROI analysis.
13. Track shifting social media trends, viral audio, and competitor influencer activations, flagging unique opportunities to Management on a weekly basis.
14. Support the marketing calendar alongside the Social Media, Entertainment and Special Events managers, ensuring community and creator initiatives align with broader campaign timing.
15. Develop strong relationships with internal and external teams, including creators, VIP hosts, and property departments, to drive collaboration on marketing programs.
16. Ensure all community interactions and creator-facing content adhere to branding guidelines and standards property wide, including back of house, videography and photography permissions.
17. This job description is not an exclusive or exhaustive list of all job functions that a team member in this position may be asked to perform from time to time. Duties and responsibilities may be changed, expanded, reduced, or delegated by Management to meet the business needs of the property.