Consumer Loyalty & Growth Lead

Consumer Loyalty & Growth Lead – IQOS (Philip Morris International)

Purpose & Impact

Help shape the future of a smoke-free world by turning great consumer experiences into lasting relationships. As Consumer Loyalty & Growth Lead, you’ll design and execute retention strategies and loyalty programs that delight adult consumers across retail, digital, call centers, and partner channels—elevating IQOS from a product to a trusted ecosystem.

Your Responsibilities

• Design & Evolve Loyalty Programs: Own initiatives like IQOS 360, Extended Warranty, and new loyalty concepts to keep users engaged and excited.

• Analyze & Optimize: Track key retention metrics (churn, NPS, engagement) and turn insights into actionable improvements.

• Know the Consumer: Segment audiences, map pain points, and create propositions that deliver real value.

• Scan the Horizon: Monitor industry trends, competitor strategies, and emerging tech to stay ahead.

• Collaborate Across Teams: Work with digital, retail, CX, data, and marketing teams to ensure flawless execution.

• Report & Influence: Present clear performance updates and advocate for experiments that drive loyalty and growth.

What You Bring

• 3+ years of experience in marketing, growth, customer success, or retention (consumer tech or FMCG a plus).

• Proven project management skills and the ability to lead cross-functional initiatives end-to-end.

• Strong analytical mindset: comfortable diving into data, extracting insights, and making decisions quickly.

• Proficiency with modern tools and dashboards (Excel/PowerPoint are fine; experience with CRM or BI tools is a bonus).

• Fluent English and strong communication skills.

• Previous exposure to loyalty or retention programs is a big plus.

Why Join Us

• Freedom to Innovate: Test ideas, iterate fast, and shape the consumer journey.

• Scale & Resources: Enjoy the reach of a global company with the energy of a product-driven team.

• Inclusive Culture: Collaborate with diverse, talented colleagues where every perspective matters.

• Purposeful Impact: Contribute to delivering a smoke-free future while creating world-class consumer experiences.

• Career Growth: Endless opportunities to expand your skills and explore roles across markets and functions.