Commercial Copywriter

Energy Capital & Power (ECP) is a leading Africa-focused energy events and media platform that connects governments, investors, and industry stakeholders across the oil, gas, power, and renewable energy sectors. Through high-level conferences, investment forums, and industry publications, ECP facilitates strategic dialogue and promotes investment opportunities across Africa’s energy landscape.

• Develop engaging, persuasive, and commercially effective copy for advertisements, brochures, websites, emails, social media, and other marketing materials.
• Ensure all written content reflects the company’s tone of voice, brand identity, and messaging strategy.
• Conduct thorough research on target audiences, industry trends, and competitors to create relevant and impactful content.
• Translate narratives into compelling commercial copy that drives awareness, interest, and event attendance.
• Tailor messaging for both local and international markets, ensuring relevance across different cultural and business contexts.
• Write SEO-friendly content to enhance website traffic and search engine visibility.
• Adapt messaging based on platform-specific needs—crafting distinct approaches for digital banners, social media, print materials, and long-form content.
• Work closely with content, design, marketing, and sales teams to develop campaigns that meet business objectives.
• Ensure all copy is polished, grammatically correct, and aligns with brand guidelines.
• Track and analyze the effectiveness of written content, refining strategies based on performance insights.
• Communicate with clients to understand their goals and deliver copy that aligns with their objectives.

• Diploma/Degree in Journalism, English, Marketing, Communications or similar
• 2 – 3 years’ demonstrable experience as a copywriter, preferably B2B
• Experience using HubSpot, WordPress, Canva, Adobe Suite and Google Analytics
• Experience working in an agency environment (advantageous)