Client Solutions Manager (Commerce & TikTok Shop) - Global Business Solutions

Description

About the Team
Client Solutions Team at TikTok helps nurture accounts through high-touch client service and education on TikTok solutions, supporting brands in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team in providing holistic solutions that cover product knowledge, vertical expertise and market-level insights. Our team is looking for individuals possessing strong business acumen and the ability to provide consultative sales in a fast-paced environment.

- Plan, setup, optimize, and report performance & branding campaigns.
- Proactively analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to provide optimization suggestions & improve our advertising offerings.
- Build and grow client relationship via daily interaction, weekly review and quarterly strategy planning, and use the opportunity to build trust, educate & influence advertisers.
- Provide consultation, strategy, and media plans for advertisers based on their business objectives.
- Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign.
- Coordinate and collaborate with ad ops, product and R&D teams, etc. internally to ensure a smooth and successful campaign execution.
- Monitor and analyze ad campaigns and proactively take initiative to improve results.
- Support and work with the sales team on pre-sale research and pitch with strategic media plan & consultative presentations.
- Innovate on the potential solutions with TikTok Ads. Test, iterate them and build frameworks & best practices around marketing objectives and verticals.
- Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns.
- Oversee campaign delivery and revenue plus identifying up-sell opportunities with the sales team.

Requirements

Minimum Qualifications
- 5+ years of experience in strategizing, planning, and executing branding campaigns inhouse, in agencies or with the media side
- Solid knowledge & experience in tracking, attribution, and measurement logic; experience using some of the major tools like GA and etc.
- Experience managing branding campaigns, understanding reach & frequency, and how to measure brand lift
- Experience with CPAS/Shopping Ads/E-commerce marketing
- Experienced in strategizing, planning & managing branding campaigns
- Understand brand advertisers, major brand campaign channels & products
- Experienced in biddable media, know well of FMCG, F&B industry would be a plus

Preferred Qualifications
- Experienced in ad verification partners (IAS, DV, MOAT) – campaign optimization based on internal and 3rd/4th party data a plus
- Exceptional verbal and written communication skills, story-teller
- Excellent listening skills and proactive about collaboration
- Adaptability and strong problem-solving skills using the proper escalation process
- Ability to analyze data and identify insight
- Organized and detailed oriented. Self-starter and motivated to learn