City Sport Market Leader – Cycling & Roller Sports

Decathlon

Mong Kok - Studio on site Until 8/23/2026 First posted May 12, 2025 Last posted May 12, 2025

Job description

Company Overview:

At Decathlon, we live and breathe sports! With our presence in over 60 countries, we share a vibrant and energetic company culture fueled by our four core values: Vitality, Responsibility, Authenticity, and Generosity. In Hong Kong, we're on a mission to “Move People through the Wonders of Sport” and transform the way people experience sports. From our cutting-edge research to innovative retail solutions, we're passionate about bringing the thrill of sports to every corner of the city. With our expanding network of 10 stores and exciting projects in the pipeline, we're looking for sporty superstars to join our team!

Role Overview:

As the City Sport Market Leader for Cycling & Roller Sports, you will take full ownership of the sport business across Hong Kong. You’ll act like the business owner of your sports—shaping the product range, improving the user journey, and working with store teams, digital, and supply to grow the sport across all touchpoints.

Your mission is to define and lead the sport strategy across all channels—retail, digital, and community—by understanding user needs, building the best omni offer, activating your sport, and optimizing commercial performance.

This role does not include direct team management but requires strong cross-functional leadership and collaboration with stakeholders across the company.

Your responsibilities:

1. Build the best omni offer
Conduct market research and user observation to understand the needs of cyclists and roller sport users in Hong Kong
Prepare impactful sport business plan across core dimensions: offer, supply, merchandising, communication, and community
Select the most relevant product range for the local market, based on global strategies and local user insights
Challenge central brand direction when needed to ensure local relevancy
2. Commercialize the omni offer
Design a clear and inspiring product layout both in-store and online (Decathlon.hk, app)
Plan and execute the sport’s annual commercial and communication calendar
Create user education content and local activation campaigns
Ensure a consistent pricing structure and easy product choice for users
3. Pilot sport performance
Monitor and optimize key KPIs: turnover, margin, availability, shortage rate, and supply lead times
Align seasonal calendar with global planning and ensure offer availability year-round
Manage your sport’s P&L: from investment decisions to profitability
4. Ensure sustainability of your sport
Integrate green KPIs and write the sustainability trajectory for your sport
Support implementation of low-emission practices and eco-friendly packaging
5. Design high-performing omni layouts
Finalize and adapt merchandising logic across store formats and digital platforms
Collaborate with communications to source, adapt, or create content that boosts user experience and conversion

What you bring:

Passionate about cycling, roller sports, and building a sport lifestyle in Hong Kong
A self-starter with a business mindset and strong attention to numbers
Able to work across teams and coordinate complex projects
Proficient in Excel & Google Spreadsheet, and comfortable using data to guide decisions
Fluent in English (Cantonese is a strong advantage)
You have a proven track record in managing a sport, category, or business unit, showing impact through commercial performance, offer building, or user engagement
Experience in retail, e-commerce, brand or category management is strongly preferred

What we offer:

Fast Learning: Immerse yourself in a dynamic setting that promotes continuous growth and personal development.
Entrepreneurial & Team Spirit: Embrace ownership, innovation, and collaboration as we work together to achieve success.
Rapid Growth Opportunities: Your exceptional performance will be recognized, opening doors for rapid career advancement.
Competitive Salary Package & Monthly Bonus: Enjoy a competitive salary and monthly bonuses as a reward for your hard work.
Medical Allowance & Employee Discount: We prioritize your well-being with medical allowance, and you'll receive exclusive employee discounts on our sports products.

Apply now and get ready to score big in your career! Game On!

We estimate that completing our application form will take approximately 30 minutes to ensure you have enough time to provide us with the necessary information and showcase your potential. We appreciate your dedication and look forward to getting to know you better!

Disclaimer: Decathlon Hong Kong Ltd.does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. All information collected will be kept strictly confidential and will be used for recruitment purpose only.

About this role

Summary

Lead sport strategy for cycling and roller sports in Hong Kong.

Job title

City Sport Market Leader – Cycling & Roller Sports

Experience level

3+ years

Industry

retail

Location requirements

Located in Mong Kok, remote work not allowed.

Salary

Not specified

Management role

Skills & keywords

Required skills

business mindsetExcelGoogle SpreadsheetEnglishCantonese

Preferred skills

retaile-commercebrand managementcategory management

Specializations

cyclingroller sportse-commerceretailbusiness management

Locations

Structured locations inferred from the posting.

Mong Kok, Hong Kong

On-site City