Chief character business producer(Okaimono Panda) , Customer Strategy Department - Platform Strategy Supervisory Department(CSD)

Rakuten Group, Inc.

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Tokyo, Japan Until 9/1/2026 3+ years exp H-1B sponsor history First posted July 3, 2026 Last posted July 3, 2026
Job description

Job Description:

Business Overview

Rakuten Group is headquartered in Japan and serves approximately 100 million domestic customers and 2 billion customers across 30 countries worldwide. We provide more than 70 services across various fields including e-commerce, payment services, financial services, telecommunications, media, and sports.

 

Department Overview

Rakuten Group Co., Ltd. currently provides more than 70 services and has a membership system with more than 100 million members.

The Customer Strategy Department supports a wide variety of services across the board.

For the further evolution, we seek for a new member who can take the lead in our character business strategy.

 

Position:

Why We Hire

You are required to consider business in a broad filed. Planning and promotion of license business, media contents, expanding the promotion into the real, collaboration with Rakuten brands, sports IP (such as FC Barcelona, Rakuten eagles and etc.), and various services that Rakuten provides.
Also, as a challenge unique to the internet company, you will get an opportunity to promote character evolution using the latest technologies such as AI.

 

Position Details

You will be given a great discretionary power that cannot be provided in ordinary IP management work, and there is a huge asset that you can leverage.

In addition, the opportunities to work with leading creators such as Sato Kashiwa will be an exciting experience.

We need your talent for the further character evolution and business expansion. And with your imagination and energy, let's bring up "Okaimono Panda" the world's best character together!

*Nikkei Cross-trend survey (Jul-2018)

 

Mandatory Qualifications:

- business experience of planning/ alliance sales / service operation in character related business for more than three years

- IP related knowledge

- interests in "Okaimono Panda"

 

Desired Qualifications:

- experience of brand management

- experience of strategy planning/promotion of license business.

- experience of planning/development of goods.

- experience of digital marketing

 #business #jobcategory01 #marketing #PR #jobsubcategory04 #operationdiv #organization08

Languages:

English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)
About this role

Summary

Lead character strategy, promote licensing, media content, and digital expansion.

Job title

Chief character business producer(Okaimono Panda) , Customer Strategy Department - Platform Strategy Supervisory Department(CSD)

Experience level

more than 3 years

Minimum experience

3+ years exp

Industry

entertainment and media

Location requirements

Tokyo, Japan, on-site work only

Salary

Not specified

Visa sponsorship

H-1B sponsor history

Management role

No

Skills & keywords

Required skills

IP knowledgecharacter business planninglicense business promotionmedia content developmentdigital marketing

Preferred skills

brand managementgoods developmentstrategy planningcollaboration with creators

Specializations

character businessIP managementbrand strategylicense promotiondigital marketing
Locations

Structured locations inferred from the posting.

Tokyo, Japan

On-site City