Category Strategist Project Intern (FMCG) - 2026 Start (BS/MS)

Description

In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period.

The FMCG Category Team is responsible for managing fast-moving consumer goods—including Food & Beverage, Personal Care, Household, Health, and more. We work across multiple functions (marketing, content, creator, product, logistics) to build a seamless, engaging shopping experience for both buyers and sellers.

Responsibilities
1. Support in growing revenue in FMCG category which includes but not limited to program adoption, data analysis and insights summarizing
2. Comprehensive understanding for revenue & budget operation
3. Support in other general ad hoc projects

Requirements

Minimum Qualifications
1. Good Excel knowledge [Vlookup, Sumif, Pivot table, etc]
2. Currently pursuing an Undergraduate/Master in Business or a related technical discipline
3. Good analytical thinker - Comfortable with data processing
4. An outstanding appreciation for accuracy of information and clean, perfect formatting
5. Highly motivated to learn about social commerce, enthusiastic and shows initiative

Preferred Qualifications
1. Collaborative and open to changes and challenges
2. Straightforward, clear communication
3. Good ownership of the project

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy.

If you have any questions, please reach out to us at [email protected]