Campaign Operations Manager

JD.com (NASDAQ: JD; HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading global technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, the company has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions.

Learn more about us: https://corporate.jd.com/

We’re looking for a detail-oriented and data-savvy Campaign Operations Manager – Germany to support the development and execution of localized marketing campaigns on JD.com’s app and PC platform. Based in Berlin or Düsseldorf, this role will focus on understanding German consumer behavior, coordinating platform marketing initiatives, and working cross-functionally to improve campaign performance and category sales.

Key Responsibilities:

• Conduct in-depth research into German users’ shopping habits and preferences, identify industry and product trends, and organize marketing campaigns to boost GMV.

• Support the development and ongoing optimization of platform marketing tools aimed at increasing purchase frequency and average order value (AOV).

• Integrate brand-side marketing resources and localize campaign strategies around international holidays, seasonal events, and trending topics to engage target user groups and increase sales in priority categories.

• Collaborate with product, design, and marketing teams to deliver timely, well-executed campaigns with measurable commercial impact.

• Track key campaign metrics and performance data, using insights to refine future campaign planning and operations.

Qualifications:

• Bachelor’s degree or above. Prior experience in platform operations, integrated marketing, or user operations within the internet or e-commerce industry is preferred.

• At least 5 years of hands-on experience in campaign or platform operations, with strong understanding of standalone app and PC platform logic and proven operational methodologies.

• Strong data skills and analytical mindset; able to draw insights from data and apply them to improve campaign effectiveness.

• Good communication and collaboration skills; proactive in problem solving and open to creative experimentation and new ideas.

What We Offer:

• A unique opportunity to shape localized campaign strategies and contribute to the growth of JD.com’s European business.

• A dynamic, multicultural work environment with room to take ownership and make an impact.

• Competitive compensation package including performance bonuses, health insurance, and pension contributions.

JD.com is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.