Campaign Marketing and Operations Manager - TikTok Local Services

Description

About the Team
With the mission of "Inspiring New Life and Helping Good Business", Local Services is committed to becoming the most trusted local services platform for users and partners.

In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.

At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

Responsibilities:
- Plan and implement local service campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
- Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Good ability to abstract general insights and strategies to support business development.
- Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events.

Requirements

Minimum Qualification(s):
- Bachelor's degree in business, marketing, or a related field.
- 5+ years of experience in running end-to-end campaigns tied to revenue, sales, and/or GMV, operations, content marketing, transactional marketing, and experience in lifestyle business/e-commerce.
- Strong analytical skills and ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualification(s):
- Data-driven mindset and strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions.
- Excellent negotiation skills and cross-functional collaboration and integration capabilities.
- Clear logic, strong execution ability, strong self-drive, and good creativity.