Business Analyst

Business Analyst (Sales Performance & Engagement)

London (SW1W 0SR)
Full-time, 40 hours per week

Hybrid Working / 3 days in 2 days from home

About the role

We are looking for a Business Analyst (Sales Performance & Engagement) to join our Sales Performance team.

This role focuses on turning sales data into clear insight and high-impact performance initiatives that drive engagement across a national sales force.

You will play a key role in analysing performance trends, building reporting tools, and supporting the design of sales initiatives that motivate and energise teams.

This is a strong fit for someone who enjoys working with data, understands commercial performance, and is also interested in how communication and engagement can influence results.

Key responsibilities

• Analyse sales KPIs and performance data to identify trends and opportunities
• Build and maintain Excel-based reporting dashboards and trackers
• Produce clear, accurate performance reporting for management
• Support the design and rollout of sales performance initiatives and incentives
• Monitor effectiveness of sales campaigns and recommend improvements
• Translate commercial requirements into structured insight and actionable outputs
• Support creation of simple visual communications for sales initiatives (e.g. posters, basic campaign materials)

What we’re looking for

Core skills (essential)

• Strong Excel skills (pivot tables, formulas, data analysis)
• Experience working with KPIs, performance data, or commercial reporting
• Analytical mindset with strong attention to detail
• Ability to interpret data and present clear insights
• Business/commercial awareness (ideally within sales, operations, or performance environments)

Desirable skills (nice to have)

• Interest in sales engagement, incentives, or performance motivation
• Basic experience with Canva or similar tools
• Ability to present data visually in a simple and engaging way
• Interest in gamification or behavioural engagement techniques

What this role really is

This is a data-led performance role first and a creative engagement role second.

You will be expected to:

• Understand what is happening in the business through data
• Build clear reporting to support decision-making
• Contribute ideas on how to improve engagement and performance

Why join us

• Direct exposure to sales performance strategy and senior stakeholders
• Opportunity to shape how a national sales team is motivated and measured
• Broad exposure across commercial, sales, and marketing functions
• Real ownership of reporting and performance insight
• Career progression into commercial analytics or sales performance roles