Brand Partnerships Manager - Beauty - Global Business Solutions - New York

Description

About the role and team:
TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results.

The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts, and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong sales skills, a strong partnership with the Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment.

Responsibilities:
- Analyze account performance data to offer clients data-driven business insights, and at the same time, use those insights to improve our account and advertising offerings.
- Sustain close communication and alignment with clients and internal stakeholders to maximize client strategies and foster trust and collaboration.
- Develop and maintain C-level relationships with regional executives at a portfolio of global brands to educate and inform on the power of TikTok's platform and drive revenue opportunities.
- Conduct regular business reviews and take a consultative, long-term approach to building productive client relationships, in collaboration with global sales teams, sales operations, and other key cross-functional stakeholders.
- Work and collaborate with a diverse group of internal cross-functional teams across the Consumer, Content, Product, and Revenue business units to drive organizational KPIs.
- Lead the account planning process that aligns brand and TikTok resources to maximize opportunities
- Grow revenue, educate, and lead strategic conversations with clients and navigate complex relationships

Requirements

Minimum Qualifications:
- 4+ years of experience in media sales, digital marketing, brand advertising, and/or online advertising experience.
- Experience with digital media (i.e., Digital TV, CTV, OTT, social media, etc.)
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying

Preferred Qualifications:
- Track record of building compelling presentations leveraging industry and internal proof points
- Understanding of 1P and 3P Measurement capabilities and how to leverage each for your clients (BLS, SLS, Nielsen, Samba, etc.)
- Proven ability to establish relationships with advertisers, agencies, and C-level relationships
- Track record of delivering and exceeding revenue goals
- Creative, outside-the-box thinker, strategist, and a team player and collaborator