Brand Manager Portfolio Architecture - The Chuan & HLM

• Creating a consumer-centric pipeline of range architecture in partnership with the Head of marketing, master distiller & winemaker
• Leading the development of specific innovations and project management through stage gate from Stage 0 through to Post Launch analysis
• Collaborating and interacting with Market companies(China, HK,SG,MY.TW,GTR), Insights COEs , packaging team, master distiller, distillery production team to deliver a pipeline that meets the needs of the key defined markets.
• Developing NPDs including product concept/Pricing, COGs and volume commitment by markets.
• Developing seasonal gift offer
• Landing  NPD programs following GATE process.

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