Brand Manager
Carl Zeiss Jena GmbH
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Division: Vision Care (Consumer Markets)
Job Title: Brand Manager
Role / Reporting Line: Individual Contributor / Reports to Brand Marketing Team Leader
Contract: Regular
Location: Seoul (송파구 법원로 135)
Overview:
As a Brand Marketing Specialist at ZEISS Korea Vision Care, you will play a key role in shaping and strengthening the ZEISS brand in the eyewear lenses category. This position is responsible for developing and executing brand-driven marketing strategies that enhance brand awareness, deepen consumer engagement, and support sustainable business growth.
You will work closely with cross-functional stakeholders—including Sales, Product Management, and Commercial Excellence—to ensure consistent, impactful, and consumer-centric brand messaging across all channels and touchpoints.
Key Responsibilities:
1. Brand Strategy & Management
Ensure brand consistency across all marketing and communication channels.
Develop and manage brand positioning and messaging to reinforce ZEISS's premium image in the eyewear industry.
Conduct market, consumer, and competitive analysis to identify insights, trends, and opportunities that inform brand and marketing strategies.
Translate global brand strategy into locally relevant initiatives while maintaining global brand alignment.
2. Marketing Campaign Development & Execution
Plan, develop, and execute integrated marketing campaigns across online and offline channels, including digital, social media, and retail marketing.
Collaborate with internal teams and external agencies to create high-quality, compelling content and marketing materials.
Monitor, analyze, and evaluate campaign performance, providing actionable insights and recommendations for continuous optimization.
3. Consumer Engagement & Brand Experience
Design and implement consumer engagement initiatives that strengthen brand connection, preference, and loyalty.
Partner with retail and commercial teams to enhance in-store brand experience, visibility, and consumer touchpoints.
Drive initiatives that elevate the end-to-end brand experience from awareness to purchase and advocacy.
Essential:
Minimum 5 years of experience in brand marketing or brand management, preferably within premium consumer goods or related industries.
Proven capability in brand communication strategy, including messaging framework development and integrated content planning.
Hands-on experience in managing integrated marketing campaigns, with strong exposure to digital and social media marketing.
Excellent verbal and written communication skills in both Korean and English.
Preferred:
Experience in FMCG, premium brands, or retail-driven marketing environments.
Experience working in a global or regional matrix organization, collaborating with multiple stakeholders across functions and geographies.
Key Competencies:
Creativity & Strategic Thinking
Strong Analytical and Problem-Solving Skills
Excellent Communication & Cross-Functional Collaboration
Consumer-Centric Mindset
Ability to Balance Brand Vision with Commercial Objectives
Your ZEISS Recruiting Team:
KyuYul Jung （정규열）, ShinBi Park （박신비）Summary
Develop and execute brand strategies and marketing campaigns to strengthen ZEISS's brand awareness.
Job title
Brand Manager
Experience level
5+ years
Minimum experience
5+ years exp
Industry
healthcare
Location requirements
Seoul, remote work not specified
Salary
Not specified
Visa sponsorship
H-1B sponsor history
Management role
No
Required skills
Preferred skills
Specializations
Structured locations inferred from the posting.
Seoul, South Korea