Brand Manager

Brand Manager

Location: Budapest

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Brand Manager, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the job

Brand Manager you will play a pivotal role in shaping the future of a leading global brand. You will drive brand growth through bold ideas, data-driven strategies, and consumer-centric thinking. Working cross-functionally with medical, digital, commercial, and regional teams, you will ensure growth of market share and consumer trust. You will thrive in a collaborative, agile, and forward-thinking environment where creativity meets executional excellence.

Main responsibilities

• Introduce a top Global Liver Care brand in the Hungarian market.
• Manage resources, guide brand plan and tactics to win in-market.
• Identify and prioritize growth opportunities, allocating budgets to maximize brand impact and profitability.
• Approve and oversee brand investments in both above-the-line (ATL) and below-the-line (BTL) activities.
• Lead the development and implementation of strategic growth plans to achieve ambitious sales and profitability targets.
• Analyze market trends, consumer insights, and competitive landscape to inform brand strategy and planning.
• Execute key initiatives and high-ROI activations that drive brand growth and engagement.
• Foster a culture of innovation, collaboration, and continuous improvement within the brand team.

About you:

• Experience in brand management, with a proven track record of developing and executing successful brand strategies in Consumer Healthcare or FMCG environments.
• Strong analytical, strategic, and creative problem-solving skills.
• Demonstrated leadership and ability to drive cross-functional collaboration.
• Comfortable balancing long-term strategic vision with short-term business needs.
• Fluent in English and Hungarian.
• University degree in business, marketing, or a scientific field.

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.

About Us:

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.  

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

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