Brand Lead DACH

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Brand Lead DACH for our office in Düsseldorf.

What’s in it for you?

• Own a portfolio like a “brand CEO” with real impact on growth, strategy, and performance
• Accelerate your career in a fast-growing, international company with strong ambitions
• Work in a dynamic, hands-on environment where speed and ownership are key
• Collaborate across markets and functions, gaining true international exposure
• Shape the future of well-known healthcare brands through innovation and digital-first marketing

What you’ll be doing

• Own the end-to-end brand strategy and performance across DACH and Central Europe, delivering on sales, market share, and brand equity targets
• Build and execute 1–3 year growth plans, partnering closely with global innovation and portfolio teams
• Develop digital-first, multi-channel marketing strategies, including always-on and campaign activations across key touchpoints
• Create compelling brand positioning, messaging, and hero content that wins across the consumer and HCP journey
• Lead cross-functional collaboration with sales, category, innovation, and external agencies to deliver best-in-class execution
• Drive data-led decision making by analyzing performance, identifying growth drivers, and implementing corrective actions
• Unlock innovation and expansion opportunities (new products, line extensions, pricing and channel strategies)
• Scale successful initiatives across markets while ensuring local relevance and commercial impact
• Explore and accelerate D2C and e-commerce opportunities across the portfolio

Requirements

• Proven experience in brand management and marketing within FMCG, consumer healthcare, or other fast-paced environments, with a strong track record across both local and global brand building and management
• Track record of owning P&L and delivering growth across sales, margin, and market share
• Strong expertise in digital marketing, integrated campaigns, and performance-driven execution
• Experience working in international or matrix organizations, collaborating across markets and functions
• Highly analytical and data-driven, with the ability to turn insights into actionable strategies
• Strong commercial acumen (pricing, promotions, portfolio strategy)
• Demonstrated ability to lead cross-functional projects and influence stakeholders at all levels
• Entrepreneurial mindset with a hands-on, proactive approach
• Fluency in German and English

Benefits

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule, hybrid model with the primary work place in the office, and life-work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a dynamic, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values