Brand Ambassador & BD

Brand education and mentoring experience 40%

• Advocate as an Ambassadorial role, host event/mentoring/training activities based on activation plan & customer needs
• Assist Brand team on developing assets and tools of Drinking strategy/mentoring format/tasting notes/drinking rituals/ VIPs engagement experience
• Recruit & convert Key influencers and HWNIs through trial & brand education, with deep understanding of HWNIs/luxury VIPs insight
• Responsible for observing and reporting new trends in the industry and competitor activities to the Brand Teams, in particular by maintaining a social media monitoring of Red Breast & Irish Malts & Craft Malts and relevant trends, and following offline category consumption trends

Business development and new opportunity sourcing 60%

• Uncover consumer insights on target audience behaviors, preferences and unmet needs for Red Breast & Irish Malts & Craft Malts, and develop brand plans and campaign ideas aligned with brand strategy.
• Lead the implementation and execution of brand plans and campaigns by collaborating with cross-functional teams to ensure full delivery of activities, and evaluate the effectiveness of brand initiatives by KPIs such as brand equity metrics and sales conversion.
• Assist commercial team in product list-in strategy guidance, new outlet list-in, outlet relationship maintenance and sales goal achievement
• Monitoring & analyzing prestige On and Off trade listing(Selective TOTs & Iconic whisky bars), product rotation in targeted outlets, check Red Breast & Irish Malts & Craft Malts bottle/glass on menu
  • Build strong relationship with business partners and increase brand share of voice
  • Gather feedback from outlets distributing Red Breast & Irish Malts & Craft Malts on brand performance, VIPs feedback and improvement opportunities
  • Optimize visibility and identify opportunities (e.g. new luxury image outlets, in-store communication) for Red Breast & Irish Malts & Craft Malts; assist sales team with store merchandising, etc
  • Seek relevant opportunities for brand activation – trade associations (Prestige whisky bars focus), relevant events etc.
• Keep a close eye on the market trend and luxury consumer trend and find relevant opportunities for Red Breast & Irish Malts & Craft Malts riding on this trend.

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