Brand Activation Manager

Brand Activation Manager

Department: Marketing

Reports To: Head of marketing

Location: Budapest, Hungary

Employment Type: Full-time

Key Responsibilities:

Brand Leadership

· Own the P&L for assigned brands: drive top-line growth, manage A&P budgets, and initiate actions to optimize profitability.

· From Global Brand strategies lead the development and execution of local annual brand plans, which aligned with business objectives and long-term portfolio strategy.

· Set and monitor KPIs for brand health, volume, value, and market share.

· Handle the dedicated brand portfolio with flexibility to modifications based on business needs.

Planning

· Conduct, analyse and draw conclusion from category, competitor, and consumer analysis to identify growth opportunities. For that purpose deeply understand and acively use: Nielsen, Focus and Brand Tracking reports.

· Collaborate with sales and trade marketing teams to tailor commercial strategies to channel dynamics.

Innovation & Portfolio Development

· Identify portfolio extention opportunities and manage brand innovation pipelines in alignment with global trends and consumer insights.

Execution & Project Management

· Manage creative and media agencies to ensure that strong storytelling and impactful brand communication is brought into alive via strong and effective media presence ( traditional and digital mediums).

· Lead the end-to-end execution of brand activations, including events, tastings, promotions with high involvement of field understanding and presence.

· Manage agencies, vendors, and third-party partners to deliver high-quality experiences on time and within budget.

· Ensure compliance with legal and regulatory guidelines, including responsible consumption messaging.

· Continously looking to improve high excellence in execution;

· All campaigns should be evaluated based on pre-set KPIs.

· Manage any raised ad-hoc tasks due to business reasons;

· Delver any tasks requested by your superior.

Trade & Channel Marketing

· Collaborate with sales to develop and/or order channel-specific POSM, promotional materials

· Activate brands in the on-trade (bars, restaurants, clubs) and off-trade (retail, supermarkets) through tailored programs, promotions and visibilities.

· Develop trade marketing materials and communications.

· Manage the dedicated brand embassadors to train and engage trade stakeholders (e.g., bartenders, influencers, retail partners).

Budget & Performance Management

· Manage activation budgets, ensuring cost-effectiveness and ROI.

· Track, report, and analyze the performance of activations and recommend improvements.

· Use consumer insights and post-activity evaluations to refine activation strategies.

Collaboration & Communication

· Work closely with the Brand Owners, Sales, Digital, and PR teams to ensure consistency in messaging and execution.

· Provide regular updates to internal stakeholders on campaign status, learnings, and results.

· Represent the brand at key industry events, tastings, and trade shows.

· Handle openly of any future change in the position responsibility due to business reasons.

Internal & External Stakeholder Management

· Work closely with supply chain, and finance to ensure effective demand planning and margin management.

· Collaborate with global brand owners to localize and execute global strategies.

· Lead presentations on business reviews and strategic updates.

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