AVP / VP - Segment

OCBC Malaysia, Menara OCBC Until 8/22/2026 First posted March 19, 2026 Last posted March 19, 2026
Job description

WHO WE ARE:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

 Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

 We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

This is the broad job description of the job profile. Definitive job description should be reviewed and discussed between you and your manager.

Segment Management

Why Join
As a Segment Manager at OCBC, you'll have the opportunity to drive business growth and make a real impact on our customers' lives. You'll be responsible for developing and executing strategies that meet the unique needs of our customers, and working closely with cross-functional teams to bring these strategies to life. If you're passionate about understanding customer needs and developing innovative solutions, this role is for you.

How you succeed
To succeed in this role, you'll need to have a deep understanding of our customers' needs and preferences. You'll work closely with our data analytics team to gain insights into customer behavior, and use these insights to develop targeted marketing campaigns and product offerings. You'll also need to collaborate with our sales and service teams to ensure that our customers receive a seamless and personalized experience.

What you do
- Develop and execute segment-specific strategies to drive business growth and customer engagement
- Analyze customer data and market trends to identify opportunities for growth and improvement
- Collaborate with cross-functional teams, including sales, service, and marketing, to develop and implement segment-specific initiatives
- Develop and manage segment-specific budgets and resource allocation plans
- Monitor and report on segment performance, and make recommendations for improvement

Who you are
- A degree in Marketing, Business, or a related field
- At least 5 years of experience in marketing, product management, or a related field
- Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- A customer-centric approach, with a passion for understanding and meeting customer needs

Who We Are
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation.
But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

What we offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

What we offer:


Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

About this role

Summary

Develops segment strategies, analyzes data, collaborates to drive growth and customer engagement.

Job title

AVP / VP - Segment

Experience level

5+ years

Industry

finance

Location requirements

Based in Malaysia, remote work not specified

Salary

Not specified

Management role

No

Skills & keywords

Required skills

marketingdata analysiscustomer focuscommunication

Preferred skills

None specified

Specializations

customer insightsstrategic planningfinancial services
Locations

Structured locations inferred from the posting.

Malaysia

Work arrangement unknown Country