AVP, Agency Digital Strategy & Development

Sun Life Assurance Company of Canada

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Hunghom, Kowloon, Hong Kong Until 9/21/2026 15+ years exp First posted July 23, 2026 Last posted July 23, 2026
Job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.


At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.


When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.


Discover how you can make a difference in the lives of individuals, families and communities around the world.



Job Description:

Job description

  • This position will lead the agency digital enablement team to manage the digital enablement activities for agency distribution. Drive business excellence initiatives, business process optimization, system enhancements, and change management efforts to optimize business operations and support business growth strategies.

    Additionally, this role will be responsible for leading digital strategic initiatives within agency distribution department that involving cross-functional teams to ensure that complex projects are completed on time, within budget, and meet the business requirements.

Preferred skills

  • Sound knowledge of life insurance products, distribution operations, marketing, life operations, client experience and expertise in digital technologies

  • Proficient in spoken & written English and Chinese. Mandarin is an advantage.

  • Proven experience in leading and driving process reengineering/improvement, and digital transformation initiatives within the life insurance / financial industry.

  • Excellent leadership and communication skills to influence and inspire cross-functional teams and senior executives.

  • Solid understanding of change management principles and methodologies, with the ability to effectively manage resistance to change and drive employee adoption.

  • Strong business acumen and financial management skills, including the ability to analyze and interpret data, assess ROI, and make informed decisions.

  • Bachelor's degree in business administration or a related field; advanced degree preferred.

Qualifications

  • ·Bachelor's degree in Management Information Systems (MIS), Information Technology, Computer Science, and Business Administration, or related field.

  • Over 15 years of experience leading strategic projects with a focus on digital transformation, business enablement/process improvement initiatives.

  • PMP or Lean Six Sigma certification preferred.

  • Broad knowledge of all aspects of the system development lifecycle, i.e. Scrum, Agile, waterfall.

Responsibilities

  • Agency digital enablement - implementation, tracking and monitoring of all digital initiatives
  • Lead the two-in-a-box model from the distribution side
  • Transforming and Improving Agency Distribution Business and Operations through EODB Initiatives
  • Leading change management initiatives within the agency channel

Job Category:

Channel Management

Posting End Date:

30/08/2026
About this role

Summary

Lead digital initiatives, process improvements, and change management for agency distribution.

Job title

AVP, Agency Digital Strategy & Development

Experience level

15+ years

Minimum experience

15+ years exp

Industry

finance

Location requirements

Hong Kong, hybrid work allowed

Salary

Not specified

Management role

No

Skills & keywords

Required skills

digital technologiesprocess reengineeringchange managementproject managementsystem development lifecycle

Preferred skills

life insurancedigital transformationleadershipcommunicationfinancial analysis

Specializations

digital transformationbusiness process improvementchange managementsystem development lifecycle
Locations

Structured locations inferred from the posting.

Hong Kong

Hybrid City