Alignment with Theological Positions

The person who fills this position must personally agree with Biola’s Articles of Faith and support the positions taken by Biola as contained in its Statement of Biblical Principles and Eschatology Teaching Position. As such, this person may not speak against or act in a manner inconsistent with these positions during the course of employment at Biola.

Department

Enrollment Management

Reports To

Vice President for Enrollment Management

Educational Requirements

• Bachelor’s Degree required

• Master’s Degree strongly preferred

• Minimum seven to ten years of progressively responsible leadership experience in undergraduate admissions, enrollment management, or related higher education leadership

• Demonstrated success leading teams that consistently achieve enrollment goals

Work Requirements

• Exempt (01), full-time – 40 hours/week, 12 months per year

• This position requires regular on-campus presence at Biola University in La Mirada, California, with limited hybrid flexibility as approved by the supervisor.

Essential Duties and Responsibilities

Executive Enrollment Leadership

• Serve as the University’s senior leader responsible for undergraduate enrollment strategy and admissions performance.

• Develop and execute comprehensive undergraduate enrollment strategies that achieve institutional enrollment, net tuition revenue, and class composition goals.

• Translate institutional priorities into measurable recruitment initiatives that strengthen Biola’s competitive position.

• Advise the Vice President regarding enrollment trends, demographic shifts, competitive positioning, pricing sensitivity, and strategic opportunities.

• Champion innovation and continuous improvement throughout Undergraduate Admissions.

Strategic Enrollment Planning

• Lead annual and multi-year undergraduate enrollment planning.

• Establish institutional, territory, counselor, and market-specific enrollment goals.

• Develop predictive enrollment models and scenario planning strategies.

• Continuously evaluate enrollment performance and adjust strategy based on changing market conditions.

• Identify emerging enrollment opportunities and proactively mitigate enrollment risks.

Enrollment Analytics and Reporting

• Lead institutional enrollment forecasting using predictive analytics and data modeling.

• Monitor leading and lagging enrollment indicators across the recruitment funnel.

• Translate complex enrollment data into strategic recommendations for executive leadership.

• Prepare and present enrollment reports to Cabinet, Executive Leadership, and the Board of Trustees.

• Develop dashboards and scorecards that drive accountability throughout Undergraduate Admissions.

• Partner with Enrollment Analytics to evaluate enrollment performance, market opportunities, and institutional effectiveness.

Admissions Leadership and Team Development

Lead and develop a high-performing admissions organization committed to excellence, innovation, and exceptional student service.

Responsibilities include:

• Recruiting, hiring, coaching, and retaining exceptional admissions professionals.

• Developing future admissions leaders through intentional mentoring and leadership development.

• Establishing a culture of accountability centered on measurable enrollment outcomes.

• Conducting regular coaching focused on territory management, relationship development, recruitment effectiveness, and communication excellence.

• Evaluating performance through counselor scorecards and key performance indicators.

• Building a highly collaborative team culture characterized by ownership, continuous learning, innovation, and mission alignment.

Student and Family Experience

Champion a student-centered admissions philosophy that reflects Biola University’s commitment to personalized care.

Responsibilities include:

• Ensuring prospective students and families receive exceptional, responsive, and relational service throughout the enrollment journey.

• Establishing standards of excellence for communication, responsiveness, hospitality, and professionalism.

• Continuously evaluating and improving the admissions experience.

• Strengthening counselor effectiveness in consultative admissions advising and relationship-based recruitment.

Recruitment Strategy and Funnel Management

• Oversee undergraduate recruitment from inquiry through enrollment.

• Optimize every stage of the enrollment funnel.

• Direct territory strategy, travel planning, recruitment events, and yield initiatives.

• Lead summer melt mitigation strategies.

• Partner with Marketing to align digital marketing, communication strategy, brand messaging, and lead generation efforts.

• Continuously evaluate recruitment effectiveness using conversion metrics and enrollment outcomes.

Technology, Innovation, and Process Improvement

• Champion strategic use of Slate CRM and admissions technologies.

• Leverage AI-enabled recruitment tools, predictive analytics, workflow automation, and communication platforms to improve efficiency and personalization.

• Partner with Enrollment Operations to improve business processes, reporting, and communication workflows.

• Identify opportunities for operational excellence that enhance both staff effectiveness and the student experience.

Cross-Functional Leadership

Serve as a collaborative institutional leader by partnering with:

• Enrollment Marketing

• Financial Aid

• Enrollment Operations & Analytics

• Student Accounts

• Academic Colleges and Schools

• Athletics

• Student Success

• University Analytics

• Information Technology

• Advancement

 To advance institutional enrollment priorities and strengthen the prospective student experience.

External Partnerships

Represent Biola University through strategic partnerships with:

• High schools

• Community colleges

• Christian schools

• Churches

• Independent counselors

• Community organizations

• National professional associations

Expand recruitment pipelines and strengthen Biola University’s visibility in priority markets.

Budget and Resource Stewardship

• Manage the undergraduate admissions budget.

• Allocate resources strategically based on enrollment priorities and return on investment.

• Evaluate recruitment investments to maximize enrollment outcomes and operational effectiveness.

Primary Outcomes

Success in this position will be measured by:

• Achievement of annual undergraduate enrollment goals.

• Accurate enrollment forecasting and strategic planning.

• Increased inquiry, application, admit, deposit, and enrollment conversion rates.

• Improved student engagement and reduced summer melt.

• Strong enrollment growth in strategic markets.

• Development of a high-performing admissions organization.

• Exceptional student and family satisfaction.

• Effective collaboration across campus.

• Executive confidence in enrollment reporting and strategic recommendations.

• Continuous improvement in operational effectiveness and admissions processes.

Competencies and Required Qualifications

• Strategic Enrollment Leadership: Ability to develop, implement, and execute enrollment strategies that support institutional goals through data-informed decision-making, market awareness, and innovative recruitment approaches.

• Executive Leadership: Ability to influence institutional direction, build consensus, lead through change, and align teams around strategic priorities.

• Enrollment Analytics and Forecasting: Expertise in enrollment forecasting, predictive analytics, dashboard development, trend analysis, and translating data into actionable recruitment strategies.

• Performance Leadership and Accountability: Proven ability to recruit, develop, coach, mentor, and hold teams accountable to measurable outcomes while fostering a high-performance culture.

• Student-Centered Leadership and Communication: Commitment to delivering exceptional, personalized, responsive, and mission-aligned service to prospective students and families.

• Strategic Communication and Presentation: Ability to communicate effectively with executive leadership, faculty, students, parents, community partners, governing boards, and external stakeholders through compelling presentations and strategic messaging.

• Cross-Functional Collaboration: Ability to build trusted partnerships across academic and administrative divisions to advance institutional goals.

• Innovation and Change Leadership: Ability to leverage emerging technologies, market intelligence, and organizational change initiatives to strengthen enrollment performance and organizational effectiveness.

• Operational Excellence: Ability to define priorities, improve systems, processes, technology, and workflows, identify process gaps, and partner with operations and technical teams to implement scalable solutions while maintaining exceptional service.

•  Mission Alignment: Demonstrated commitment to Christian higher education, agreement with the Biola Doctrinal Statement, and maintenance of a lifestyle consistent with the university's Christian mission and standards of conduct.    

• Travel and Schedule Flexibility: Ability and willingness to travel regionally and throughout the United States and work evenings and weekends as needed to support enrollment objectives.